Date-wise News
The playbooks focus on four critical areas – brand safety, ad fraud prevention, viewability standards and ethical use of first-party data
Zee MD & CEO Punit Goenka addressed employees on ZEEL’s 32nd anniversary on Tuesday
The appointment follows majority stake acquisition by Infibeam Avenues Ltd
On this occasion, Punit Goenka, MD & CEO, ZEE addressed the employees, emphasizing on the numerous opportunities for the company to capitalize upon to ensure robust growth for the future
The campaign pays a tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee
Satyavati Berera named Independent Director and Audit Committee Chairperson, following Uday Khanna’s retirement
In a roundtable chaired by Sarvesh Bagla, CEO of Techmagnate, striking insights from recent search trend reports were unveiled highlighting significant growth across various BFSI segments
The report, titled Gen Z Horizons: Aspirations and Engagements, provides insights into the dynamic nature of this generation and how brands can tailor their strategies to resonate with GenZs
The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive end-to-end content solution
Nijil George has over 21 years of experience in operations across companies like Amazon and Marico
The new campaign marks the launch of Bata's artisanal and high fashion designs
Prior to joining FNP, Gaurav Sharma was the Head of Engineering at online-gaming platform Zupee
Yolande Piazza will lead the commercial teams across the US, Canada, and LATAM
Sidhant Keshwani, Founder & CEO, Libas, talks about the evolution of the brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Ritika Raj Oct 1, 2024 1:34 PM
The campaign by Mccan Worldgroup positions Salesforce as the ultimate digital partner for organisations to deliver exceptional customer experiences, driving transformation and growth
The creative shop will be led by Amanda Farmer, as Chief Client Officer
Prior to this, Jen Chun was with the National Basketball Association (NBA) for over 9 years
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s® brand
e4m Staff Oct 1, 2024 12:52 PM
Today’s Luminaries series unveils the key moments from Ashwani Singla’s journey and his contributions to the development of public relations in India
e4m Staff Oct 1, 2024 12:11 PM
From 1st October to 31st October, the month-long extravaganza promises endless excitement, bringing together brands, readers, and consumers in an immersive experience
NATIVE CONTENT Oct 1, 2024 12:08 PM
VOT aims to diversify the dubbing industry by training and promoting voice talent from two underrepresented groups
e4m Staff Oct 1, 2024 11:39 AM
Managing Director Jessica Davey, Chief Creative Officer Carlos Camacho, and Head of Strategy Belynda Sim-Mak will lead the agency's tenth office
e4m Staff Oct 1, 2024 11:28 AM
Apte was earlier the Chief of International Operations - Farm Equipment Sector & Two-wheeler Business
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
Shantanu David Oct 1, 2024 9:21 AM
While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms
Aditi Gupta and Chehneet Kaur Oct 1, 2024 9:14 AM
Kylie Jenner's new fragrance Cosmic will see the marketing budget split between OOH and performance marketing, as per the brand's Marketing Lead
Chehneet Kaur Oct 1, 2024 9:07 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., reflects on how advertising and branding will evolve in the coming years
Rahul Vengalil Oct 1, 2024 8:43 AM
Unilever has reshuffled its global media agency roster, appointing WPP's Mindshare in key markets while introducing new agencies like Publicis Groupe and Dentsu
Sony Pictures Entertainment Chairman and CEO Tony Vinciquerra to step down on January 2, 2025