Authors
Rahul Vengalil is the CEO & Co-Founder, tgthr
Guest Column: In this piece by Rahul Vengalil, CEO & Co-Founder, tgthr., we learn about whether we should draw the line between creative and media efforts
Rahul Vengalil Nov 6, 2024 8:54 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers
Rahul Vengalil Oct 25, 2024 9:15 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes on the role of communication in brand building today
Rahul Vengalil Oct 9, 2024 8:08 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., reflects on how advertising and branding will evolve in the coming years
Rahul Vengalil Oct 1, 2024 8:43 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Rahul Vengalil Jul 30, 2024 7:41 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
Rahul Vengalil May 28, 2024 8:34 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
Rahul Vengalil May 2, 2024 8:33 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Rahul Vengalil Mar 29, 2024 8:49 AM
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
Rahul Vengalil Dec 6, 2022 8:22 AM
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work
Rahul Vengalil Oct 12, 2022 8:52 AM