Date-wise News
This year’s Aval Awards will happen on the 8th of November 2024 in Chennai
The logo represents Jio Studios' commitment towards powerful, culturally resonant storytelling
The series of four short films are set in everyday locations like gym, office cafeteria and hallways
Rohan’s session, titled “Profit Play: New Rules of Entertainment,” will walk audiences through Pocket FM’s journey
Rakesh Thukral is currently Edelman’s APAC Chief Operating Officer and Managing Director of India
The 360-degree media campaign by Ogilvy comprises a mix of television, print, radio, OTT, cinema, digital and social media
Guest Column: Gopinath Menon, Marketing Advisor, Content Strategist & Learner for Life, shares his take on the science behind ‘monikers’
Gopinath Menon Nov 6, 2024 2:05 PM
The two brands have come together to create a differentiated experience for singles in the country, ahead of Singles‘ Day
The song is a part of the brand's Chhath Puja campaign and will be released across its media platforms, including YouTube, Facebook, and Instagram
The film has been conceived by Famous Innovations and made by Little Giants Films
e4m Staff Nov 6, 2024 12:28 PM
The campaign introduces Be-Rite Sunflower Oil for the Tamil Nadu market
e4m Staff Nov 6, 2024 12:28 PM
Mentos’ ‘Yes To Fresh’ campaign talks about making mundane moments into extraordinary experiences
e4m Staff Nov 6, 2024 11:42 AM
As part of the mandate, the agency has also conceptualized the World Cup’s official logo
e4m Staff Nov 6, 2024 11:28 AM
Tanmay Mohanty, South Asia CEO of Publicis Media Services, to move on
e4m Staff Nov 6, 2024 11:16 AM
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
Wikipedia has been issued a notice by the ministry, questioning why it shouldn't be classified as a publisher with legal accountability in light of bias and inaccuracy accusations
Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize personalization & engagement
Shantanu David Nov 6, 2024 8:59 AM
Guest Column: In this piece by Rahul Vengalil, CEO & Co-Founder, tgthr., we learn about whether we should draw the line between creative and media efforts
Rahul Vengalil Nov 6, 2024 8:54 AM
Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer
Soumya Gawri Nov 6, 2024 8:47 AM
The $1.9B contract for Marine Corps Recruiting Command duties will be annualized over a 10-year period
The music label’s Q2 FY25 Revenue from Operations has increased 40% Y-o-Y