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From TRP overhaul to OTT content regulations, 2025 will be remembered for regulatory activism, stakeholder pushback and an evolving contest between content freedom and cultural norms
Aditi Gupta and Chehneet Kaur Dec 31, 2025 8:39 AM
BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and real-time insights
Aditi Gupta and Chehneet Kaur Jun 25, 2025 8:33 AM
While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms
Aditi Gupta and Chehneet Kaur Oct 1, 2024 9:14 AM