WPP launches VML Qais in India
VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year end
VML Qais has officially initiated its fully integrated operations in India. VML is one of WPP’s largest wholly-owned pure play digital networks. Set up in 2004, Qais Consulting was acquired by VML in February 2012. VML Qais has kicked off its work with a six-member team in Mumbai and is expected to set up operations in Delhi by the end of the year. Tripti Lochan, in her capacity as VML Qais CEO for Asia, will lead the India operations.
VML Qais, the Asia arm of VML, has been handling clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra two-wheelers for the last 12 months while setting up full-fledged operations in the country.
Commenting on the launch of VML Qais in India, Jon Cook, CEO, VML, said, “The integration of the two companies – VML and Qais – was a natural fit. The companies share similar cultures, strong client rosters and forward-thinking digital marketing prowess. Our organisations align perfectly.”
Commenting on the agency’s focus in India, Tripti Lochan said, “VML Qais offers customised, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra, achieved stunning results. We are now tasked to raise the bar later this year.”
While digital is still at its nascent stage in India a host of global agencies have shown interest in setting up shops in India looking at its potential that it has. “We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients,” Cook added.
VML Qais plans to build upon its client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers.
VML’s work was recognised at Cannes Lions 2012, where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns.
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