With 15.6mn impressions, TechManch & IDMA were among Twitter’s top trends

#TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country

e4m by Nafisa Shaheen
Updated: Jul 12, 2019 8:25 AM

Achieving massive success, TechManch and IDMA 2019 recorded 15.6 million impressions on Twitter and 7.2 million global audience. The event was held on June 27 & 28 at the Taj Land End, Mumbai. TechManch and IDMA were among Twitter’s top trends in India on the day.

The exchange4media group proudly hosted the third edition of TechManch, a platform that brings together advertising, marketing and media fraternity of the country to discuss everything digital. Social media was flooded with trending hashtags like #TechManch, #TechManch2019 #e4mIDMA. #TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country.

Distinguished dignitaries from the marketing and advertising industry graced the event. Notable personalities such as Tamara McCleary -CEO, Thulium; Saugata Gupta, MD & CEO, Marico; Vikas Agnihotri, Country Director, India Sales, Google; Ajay Dang- Jt Exec President & Head-Marketing, Ultratech; Pankaj Gupta, CMO, HDFC Life; Shantiswarup Panda, CMO, Raymond Limited; Clyde Nunes, Director- Sales, Truecaller; Shibu Shivanandan, CEO & Founder, Pivotroots; Reilly Rebello, Head Marketing, Zee5; Jahid Ahmed, Digital Content & Marketing, HDFC Bank; Vishal Chinchankar CDO, Madison; Suvrita Saumya, Sr. Manager Marketing Communications, Head Digital, CVBU- Tata Motors; Jayraj Jadhav, Vice President, Head Marketing & Digital Business, TataAIG General Insurance; Sachin Killawala Director, Marketing, Nivea; Vivek Sharma CMO, Pidilite; Nipun Kaushal CMO, PNB Metlife; Shamsuddin Jasani, Group MD, South Asia, Isobar; Pallav Jain, Co-CEO, Performics India; Sanjay Mehta, Joint CEO, Mirum India; Mangesh Panditrao, CEO, Shoptimize; and Sabyasachi Mitter, Founder & Managing Director, Fulcro; gave keynote speeches related to the current trends in the advertising and marketing industry and interacted with the enthusiastic crowd that had turned up braving the heavy rains in Mumbai on the days.

TechManch focuses on leapfrogging the digital marketing industry through small but defined steps. It hosts a slew of top ranking global influencers, panels of luminaries and knowledge workshops by experts, TechManch gives an unmatched perspective of the digital marketing world.

exchange4media formulated the Indian Digital Media Awards (IDMA) with the objective to recognise, celebrate and encourage the work being done in the digital media space specifically, internet, mobile, gaming, social media and the blogosphere.

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