The BBC & CNN neck and neck for global online audiences in July: ComScore

New research from ComScore has revealed that the BBC's global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers - just 200,000 (0.27 per cent) short of CNN's 73.6 million

e4m by exchange4media Staff
Updated: Sep 3, 2014 7:51 AM
The BBC & CNN neck and neck for global online audiences in July: ComScore

New research from ComScore (ComScore Media Metrix worldwide data for July 2014) has revealed that the BBC’s global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers – just 200,000 (0.27 per cent) short of CNN’s 73.6 million.

The competition to claim the top spot in online news intensified in July as the BBC outpaced the market to overtake all other international rivals.

The BBC puts its sustained growth down to a programme of product investment, enhanced feature content on bbc.com, the increasing popularity of the BBC’s suite of language sites and its first-hand reporting from a network of international correspondents.

Peter Horrocks, Director of the World Service Group, said, “In a year that has seen wave after wave of fast-moving and constantly evolving breaking news stories from all corners of the world, we are delighted that audiences are increasingly turning to the BBC for up-to-the-minute coverage from a trusted and impartial source.”

He further said, “As the world gets smaller and big stories affect us all, our worldwide network of journalists and uniquely global perspective are increasingly valuable. Our aim is to become the leaders in global news online. It’s a bold ambition and we do not underestimate the competition, but the game is on.”

The BBC enjoyed particular success in North America – the home market of many of the BBC’s competitors and one of only a handful of regions in the world where it does not already take the top spot. July saw its unique desktop users grow 6 per cent month on month and 16 per cent year on year, bucking the trend and moving the BBC up to fourth place.

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