Seven films to be released on Amazon Prime Video
While the digital release has been met with displeasure from multiplexes, the Producers Guild has supported the decision
As the COVID-19 lockdown and social distancing have forced cinemas to shut, seven films are set to be released on OTT platform, Amazon Prime Video. Amazon country head Amit Agarwal in a tweet on Friday said that Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurrana, and Shakuntalawith Vidya Balan playing mathematical genius Shakuntala Devi, Keerthy Suresh's Penguin, Ponmagala Vadhal, starring Jyothika, Aditi Rao Hydari's Sufiyum Sujathayum, and the Kannada films French Biryani and Law will all be released on the OTT platform.
The announcement has however been met with displeasure from multiplexes, while the Producers Guild defended the films' digital release. According to reports, a statement from the Producers Guild said, "This is a time for the entire film industry to come together with empathy and support for the difficult predicament that each of our constituents finds themselves in - from producers, distributors, exhibitors, daily wage earners and technicians, to the thousands of people whose lives and livelihoods are in some way dependent on our industry. Statements that call for 'retributive measures'' against producers who decide to take their movies direct to OTT platforms - especially at a time when cinemas are unfortunately closed for the foreseeable future - do not lend themselves to a constructive or collaborative dialogue on the way forward for the industry."
Despite opposition from multiplexes, in light of the COVID-19 crisis and social distancing rules, it is likely that other films will follow this trend and choose to release on OTT platforms.
The release dates for six of the seven films to stream on Prime Video have not yet been revealed, however, Gulabo Sitabo will premiere on June 12 and Ghoomketu, with Nawazuddin Siddiqui in the lead, is releasing on ZEE5.
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