Prasar Bharati invites DAVP-empanelled agencies to advertise on WAVES

In the notice, Prasar Bharati mentioned this platform will offer a unique opportunity to reach a diverse and expansive audience through innovative and engaging digital advertising solutions

by e4m Staff
Published: Jan 27, 2025 9:54 AM | 1 min read

All agencies that have an agreement with the Directorate of Advertising and Visual Policy (DAVP) are invited to advertise on Prasar Bharati's over-the-top (OTT) platform, WAVES.

In the notice, Prasar Bharati mentioned this platform will offer a unique opportunity to reach a diverse and expansive audience through innovative and engaging digital advertising solutions.

The process of on-boarding of new agencies will require each agency to select and plan its own ad serving arrangements. The responsibility for covering the costs associated with the use of ad servers will lie with the individual agencies, said the notice.

The agency will be given 20% discount on the total business brought by them. Al the technical cost for integration will be borne by the agency

When it comes to technical integration feasibility and costs, the technical feasibility of integrating an ad server brought by a new agency will be examined to ensure compatibility with existing infrastructure. This includes evaluating compatibility with the current setup, ensuring seamless data exchange and maintaining performance standards across platforms.

An overall assessment will be necessary to ensure that integration can be carried out effectively without disrupting ongoing operations, the notice also mentioned .