One day to go! e4m Real-Time Programmatic Advertising Conference and Awards tomorrow

The fourth edition of the much-awaited e4m Real-Time Programmatic Advertising Conference will be held on Thursday, September 18 in Mumbai. The conference serves as an exclusive platform for brand custodians shaping digital identities in today’s dynamic landscape. The upcoming edition will bring together industry stalwarts and decision-makers to discuss the growth of programmatic advertising in India. With the programmatic ecosystem expanding rapidly, the conference aims to highlight the growth, challenges and opportunities that lie ahead.

The upcoming edition of the conference promises a power-packed agenda with standalone sessions, thought-provoking fireside chats, and impressive panel discussions with some of the top voices in the industry. The discussions are set to explore the pressing themes such as the role of technology in reshaping digital advertising, how personalisation is driving the next wave of programmatic campaigns and more.

Attendees are set to gain valuable insights from experts who are shaping the future of media buying and audience engagement in a data-driven world.

One of the major highlights of the conference will be sessions on AI and machine learning in optimizing programmatic campaigns, a topic that continues to transform the way brands connect with their target audiences. Additionally, the rise of emerging formats such as Connected TV (CTV), Digital Out-of-Home (DOOH), and retail media will take center stage, shedding light on how advertisers can leverage these new platforms to maximize reach and relevance.

The Trade Desk and Truecaller are the Co-Presenting Partners of the conference, Hybrid is the Technology Partner, Mobavenue is the Gold Partner, the Co-Partners are Eyeota, Digi Ace and Admattic while the Programmatic Partner is Mediasmart.

The conference will conclude with the third edition of the e4m Real-Time Programmatic Advertising Awards, celebrating excellence and innovation in the programmatic space. These awards aim to honour brands, agencies, and technology partners who have set benchmarks in creativity, efficiency, and performance-driven campaigns. The winners of the awards were selected across four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider, and Stellar Awards, which were further divided into several sub-categories.