NewsPoint launches eight ‘mini apps’

The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

by exchange4media Staff
Published - Jan 11, 2019 3:06 PM Updated: Jan 11, 2019 3:06 PM
NewsPoint

NewsPoint, a news & entertainment app by Times Internet, announced the launch of mini apps (services)-- Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News. 

In the first phase of the launch, 30 per cent of Newspoint’s users are using these services every month and initial trends suggest ‘Music’ as the most popular mini app, followed by Games & Viral News while the Cricket mini-app has the highest engagement during match days, the company said in statement. 

Mini app users engage with the NewsPoint app 3x as much every month as compared to those not using them so far. With the encouraging initial response to its mini apps content and customer loyalty program ‘Newspoint Tokens’, the company expects to further grow the app’s retention numbers along with overall time spent in-app.

Talking about the apps, Ruchir Khanna, Product Head – NewsPoint, said, “We are excited to launch mini apps within NewsPoint. These micro-services meet a range of other user needs besides news, making NewsPoint the ‘go-to’ app for all content needs. We are confident of further increasing engagement and loyalty for the platform with this launch.”

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