Marico assigns Set Wet’s digital biz to Tribal DDB
Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”
Published - Dec 17, 2012 7:21 PM Updated: Dec 17, 2012 7:21 PM
Following a multi-agency pitch, Tribal DDB India has won the digital mandate for Marico’s Set Wet Hair Gels.
Confirming the development, Venkat Mallik, President, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico. Set Wet operates in highly cluttered categories and it’s important to create an exciting and clutter breaking creative solution. We are eagerly looking forward to launch a series of break through digital initiatives and creative units.”
As is known, the Set Wet range of products that gives Marico a strong presence in the male grooming category, comprises deodorants, hair styling products such as hair cream and hair gels and spray talc.
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