Big Bazaar taps social to promote latest campaign?blur=25

Executed by Tribal DDB India, this is the first time Big Bazaar has used social media in its communication plan

Priyanka Nair Jan 8, 2013 7:51 PM

Marico assigns Set Wet’s digital biz to Tribal DDB?blur=25

Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”

exchange4media Staff Dec 17, 2012 7:21 PM

Augmented Reality: Ad gimmickry or mktg technology?blur=25

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Twishy Nov 20, 2012 8:45 PM

Windows 8 campaign is youthful but not charming?blur=25

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Passion meets Intel in new campaign?blur=25

This is the first ever campaign from Intel with primary focus on the Indian audiences and highlights the importance of technology

Twishy Oct 20, 2012 9:44 PM

Saugata Bagchi back in Tribal DDB India’s fold?blur=25

Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second stint with the agency.

exchange4media Staff Oct 5, 2011 8:47 AM

Max Hegerman joins JWT India as Senior VP & Digital Head?blur=25

JWT India has appointed Max Hegerman as Senior VP & Digital Head JWT India Group. Hegerman will be based in Delhi and would be responsible for managing and growing our digital offering to clients across all our markets.

exchange4media Staff Sep 30, 2011 11:35 AM