Havas Media Group wins Caterpillar digital mandate

The win comes post a multi-agency pitch which included leading digital agencies

e4m by exchange4media Staff
Published: Mar 27, 2015 2:32 PM  | 2 min read
Havas Media Group wins Caterpillar digital mandate

Havas Media Group India has won the digital media mandate of Caterpillar India post a multi-agency pitch which included leading digital agencies. This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

Commenting on the appointment, Deepak Aggarwal, Marketing & Business Strategy Manager, South Asia, Caterpillar said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of Digital Marketing for our growth, and Havas Media has demonstrated the right direction.”

Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. We believe in creating Meaningful Brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations – especially Bangalore. We look forward to a great partnership.”

“Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar”, continued Mohit Joshi, Managing Director, Havas Media India

“Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” emphasized Ranjoy Dey, Head of Digital, Havas Media India.

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