exchange4media earns 6.6 million page views in December
The website had as many as 4.5 lakh active users in the same month
Exchange4media has been witnessing a sustained and healthy growth in its user base and pageviews over the last year. In the month of December alone exchange4media clocked 6.6 million page views from more than 4.5 lakh active users.
Users of exchange4media read the latest news predominantly on their desktops and mobile phones. As per data from Google Analytics, of the 6.6 million page views, 4 million originated from desktops and 2.5 million from mobile phones.
The news that dominates conversations in the world of advertising and media is extensively covered on exchange4media. In the month of December exchange4media reported on all the developments on the now implemented new broadcast tariff regime. News of Uday Shankar’s appointment as Chairman, Star & Disney India; President, The Walt Disney Company APAC, Piyush Pandey’s elevation to the post of Global CCO Ogilvy, India Today Group CEO Vivek Khanna’s resignation, and Swati Shetty’s move from Netflix India were among the most read stories on exchange4media in the month of December.
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