Celebs join TikTok's #GharBaithoIndia campaign

The campaign aims to spread cheer amongst the people of India and encourages them to make productive use of their time while they stay indoors

e4m by exchange4media Staff
Updated: Mar 27, 2020 1:38 PM
tiktok

As the world comes together to fight the spread of COVID-19, we're confronted with the cruel irony that one of the most important ways to combat the virus – social distancing  – requires us to physically isolate ourselves from our fellow human beings. Being asked to stay home can be unnerving, especially when there's so much uncertainty.  We're all adjusting to new norms together as a community: coping with boredom, processing our uneasiness, and adjusting our daily habits. At its core, that's what TikTok is all about: bringing people together. Hence, in order to help people to cope-up up with these difficult times, TikTok has launched #GharBaithoIndia campaign.

 The #GharBaithoIndia campaign aims to spread cheer amongst the people of India and encourages them to make productive use of their time while they stay indoors to safeguard themselves. The campaign urges people to be at their creative best and showcase the world at the same time.

The campaign has already seen engagement from general users and celebrities alike. People have been uploading videos about how they are spending time either by cooking unique recipes, showing their new home-workout routine or even the glimpses of them working from home. Popular TikTok creators such as Yuvraj Singh, Kunal Khemu, Neha Kakkar, Adah Sharma Riteish Deshmukh, Rannvijay Singh, Karanveer Bohra, Yo Yo Honey Singh, Sejal Kumar myfriendrmn ,Shayanya Iyer, Aaariz Saiyed to name a few, have captured moments of fun, leisure and learning from their daily life while staying at home.

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