At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away fro...
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Programmatic’s next phase is about business impact, not media efficiency: Jai Lala, Zenith
From media intelligence to business impact, Jai Lala to speak at e4m Programmatic Summit
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to...
India records 62 media account moves worth $838M in H1 2026: COMvergence
Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says...
Publicis Media leads agency groups in H1 new-business value at $218 mn
WPP Media followed at +$198M and Omnicom Media Group at +$18M
COMvergence: Wavemaker, Zenith, Starcom lead agency rankings in India
As per COMvergence’s New Business Barometer for India, at agency-group level, Publicis Media led with net new-business value of +$218M, followed by WP...
Tristuv Kumar joins Zenith as Planning & Strategy Lead – Global Brands
Kumar has in the past been associated with Mindshare.
Leadership Timeline
1 Update
Oct 2023
Latest
Tristuv Kumar — Planning & Strategy Lead – Global Brands (appointment)
Tristuv Kumar joins Zenith as Planning & Strategy Lead – Global Brands.
AI Insights
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Shift to Business Impact. Zenith is emphasizing the importance of business impact over traditional media intelligence, indicating a strategic shift in their approach to advertising and marketing.
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Strong New Business Performance. Zenith ranked among the top agencies in India for new business value, showcasing its competitive position in the market.
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Leadership in Programmatic Discussions. CEO Jai Lala is actively participating in industry discussions about the future of programmatic advertising, positioning Zenith as a thought leader in the space.
FAQs
AI
Zenith is focusing on transitioning from media intelligence to delivering business impact.
The CEO of Zenith is Jai Lala.
Zenith has been recognized as one of the top agencies in India for new business value according to COMvergence.
Tristuv Kumar joined Zenith as Planning & Strategy Lead – Global Brands.
Jai Lala spoke at the e4m Realtime Programmatic Conference 2026.
AI-assisted summary, reviewed by our newsroom
AI
Zenith is focusing on the transition from media intelligence to business impact, as highlighted by CEO Jai Lala at recent industry conferences. The agency has also been recognized for its strong performance in new business acquisitions, ranking among the top agencies in India according to COMvergence's New Business Barometer.
Key Executives
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JL
Jai Lala
CEO
TK
Tristuv Kumar
Planning & Strategy Lead – Global Brands