Cook will remain in his leadership roles through March 2027
VML UK
5
Articles
3
Leadership Changes
3
People
Latest News
5 Articles
Jon Cook to step down from VML CEO role, Eric Campbell to succeed
From watching to participating: The new creative playbook
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
When every brand reacts to the same moment, who is actually being creative?
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into t...
If AI predicts what will work, should creatives listen?
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or repl...
VML UK appoints Cat Davis as Chief Marketing Officer
Most recently she was Atomic London’s first CMO and prior to that was Group Marketing Director at The MISSION Group
Leadership Timeline
3 Updates
Mar 2027
Latest
Eric Campbell — Global CEO (appointment)
Eric Campbell will succeed Jon Cook as Global CEO of VML.
Mar 2027
Eric Campbell — Global CEO (appointment)
Eric Campbell will succeed Jon Cook as Global CEO of VML.
Oct 2023
Cat Davis — Chief Marketing Officer (appointment)
VML UK appoints Cat Davis as Chief Marketing Officer to help drive the next chapter of its ambitious expansion.
AI Insights
AI
-
Leadership Transition. Jon Cook is stepping down as CEO of VML UK, with Eric Campbell set to succeed him, indicating a significant leadership change within the company.
-
Shift in Creative Strategy. VML UK is redesigning its creative approach to prioritize participation in live moments over traditional 30-second films, reflecting a broader industry trend.
-
Concerns Over Template Creativity. Industry experts warn that as brands react to the same cultural moments, the risk of losing distinctiveness increases, highlighting a challenge for VML UK and similar agencies.
-
AI's Role in Creativity. The agency is engaging in discussions about the impact of AI on creative processes, weighing the benefits of predictive tools against the potential for diminishing creative judgment.
-
New CMO Appointment. Cat Davis has been appointed as Chief Marketing Officer at VML UK, bringing experience from her previous roles, which could influence the agency's marketing direction.
FAQs
AI
Eric Campbell will succeed Jon Cook as the CEO of VML UK.
Jon Cook will remain in his role until March 2027.
VML UK is focusing on participation in live moments rather than just traditional production of 30-second films.
Cat Davis has been appointed as the Chief Marketing Officer.
Experts warn that reacting to the same cultural moments can lead to template creativity, risking distinctiveness.
AI-assisted summary, reviewed by our newsroom
AI
VML UK is undergoing a leadership transition with Jon Cook stepping down as CEO, to be succeeded by Eric Campbell, while Cook will remain in his role until March 2027. The agency is also adapting its creative strategies to focus on participation in live moments rather than traditional production, amidst discussions on the role of AI in creative decision-making.
Key Executives
3 People
JC
Jon Cook
CEO
EC
Eric Campbell
Incoming CEO
CD
Cat Davis
Chief Marketing Officer