Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi
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From Hutch to Vi: The advertising journey of a telecom brand
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Hit or Miss: The week in ads
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Campaigns, Awards & Events
Vi badal raha hai… tayaar rahiye
Oct 2023
A new brand campaign featuring Shah Rukh Khan as it begins a larger transformation of its identity and proposi...
Vi badal raha hai… tayaar rahiye
Oct 2023
Vi has unveiled a refreshed brand identity, evolving its familiar visual particle into a dynamic 3D sphere tha...
Vi New Avatar Campaign
Oct 2023
The campaign features Shah Rukh Khan questioning whether Vi has really changed, using humor to highlight the b...
Vi Brand Identity Campaign
Nov -0001
Shah Rukh Khan is positioned as the face of Vi's refreshed brand.
Vi Brand Identity Campaign
Nov -0001
Shah Rukh Khan is the face of Vi's refreshed brand identity.
AI Insights
AI
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Brand Evolution. Vi's transformation from Hutch to its current branding reflects a significant shift in its marketing strategy, aiming to resonate more with contemporary audiences.
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Celebrity Endorsements. The use of iconic celebrities like Shah Rukh Khan and Sachin Tendulkar in advertising campaigns underscores Vi's strategy to maintain relevance and appeal in a competitive market.
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Focus on Storytelling. Vi's recent advertising efforts emphasize storytelling, utilizing themes of nostalgia and cultural relevance to connect with consumers on a deeper level.
FAQs
AI
Vi originated from the merger of Vodafone India and Idea Cellular, rebranding from Hutch to Vi in 2020.
Vi has featured prominent celebrities such as Shah Rukh Khan and Sachin Tendulkar in its advertising campaigns.
Vi is focusing on celebrity endorsements and storytelling in its advertising to engage audiences effectively.
Vi's branding has evolved from Hutch to a more contemporary identity that aims to resonate with modern consumers.
Vi's recent advertisements often incorporate themes of nostalgia, culture, and humor to connect with viewers.
AI-assisted summary, reviewed by our newsroom
AI
Vi has been focusing on its brand journey and advertising strategies, highlighting its evolution from Hutch to its current identity. The company continues to leverage celebrity endorsements and innovative storytelling in its advertising campaigns to engage audiences.
Key Executives
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GV
Ganapathy Viswanathan
Independent Communication Consultant & Author