From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytell...
Impact
3
Articles
2
Campaigns
2
Awards
2
People
Latest News
3 Articles
Hit or Miss: The week in ads
Suresh Balakrishna embarks on new chapter with advisory and Board roles
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
Happy Birthday Uday Shankar: The force behind Indian media's reinvention
As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey
Campaigns, Awards & Events
Yeh Mint Nahi, Momint Hai
Oct 2023
A campaign featuring Ranveer Singh as the brand ambassador, celebrating life's small yet memorable moments.
Yeh Sirf Mint Nahi, MOMINT Hai
Oct 2023
A campaign featuring Ranveer Singh as the brand ambassador, celebrating life's small moments with humour and a...
Impact Person of the Decade
Jan 2015
Uday Shankar received the Impact Person of the Decade award from Impact and the e4m group.
Impact Person of the Decade
Jan 2015
Uday Shankar received the Impact Person of the Decade award from Impact and the e4m group.
AI Insights
AI
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Innovative Advertising Strategies. Impact is focusing on nostalgia and cultural storytelling in its advertising campaigns, which reflects a trend in the industry towards leveraging emotional connections with consumers.
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Leadership Changes. Suresh Balakrishna's new advisory role suggests a strategic shift for Impact, potentially enhancing its consulting capabilities and industry influence.
FAQs
AI
Impact focuses on innovative advertising strategies that leverage nostalgia and cultural storytelling.
Suresh Balakrishna is a consultant who has recently joined The Impact Collective and VIT Business School.
Impact is following trends that emphasize nostalgia, celebrity buzz, and cultural storytelling in its advertising.
Suresh Balakrishna is taking on advisory and board roles, including a consultancy position at VIT Business School.
Uday Shankar is the Vice-Chairman of JioStar and a prominent figure in Indian media, recognized for his contributions to the industry.
AI-assisted summary, reviewed by our newsroom
AI
Impact has been actively involved in the media landscape, focusing on innovative advertising strategies that leverage nostalgia and cultural storytelling. The company is also seeing leadership changes with Suresh Balakrishna taking on advisory roles, indicating a shift towards strategic consulting within the organization.
Key Executives
2 People
SB
Suresh Balakrishna
Consultant
US
Uday Shankar
Vice-Chairman, JioStar