Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the...
VDO.AI
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Articles
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Leadership Changes
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People
Latest News
3 Articles
Festive ad fraud puts brand trust and marketing returns at risk
Duplicated reach: The media waste hiding in plain sight
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted sp...
VDO.AI’s Santosh Khandekar joins JioHotstar
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
Leadership Timeline
1 Update
Sep 2023
Latest
Santosh Khandekar — Assistant Vice President – Revenue (departure)
Santosh Khandekar served as Assistant Vice President at VDO.AI before joining JioHotstar.
AI Insights
AI
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Ad Fraud Concerns. VDO.AI is highlighting the risks associated with ad fraud, which is impacting brand trust and marketing effectiveness during peak festive seasons.
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Media Waste Issues. The company is addressing the issue of duplicated reach, which is becoming a significant concern for marketers as CPMs rise and audiences fragment across various screens.
FAQs
AI
VDO.AI focuses on providing innovative advertising solutions that enhance brand visibility and engagement in the digital space.
VDO.AI is actively working to raise awareness about ad fraud and its implications for marketers, aiming to protect brand trust and optimize marketing returns.
Santosh Khandekar, a key figure at VDO.AI, has recently joined JioHotstar as Director of Entertainment Pricing, Planning, Supply, and Ad Products.
Marketers are facing challenges related to ad fraud and duplicated reach, which can lead to wasted advertising spend and reduced effectiveness of campaigns.
Duplicated reach refers to the repeated exposure of audiences to the same ads, which can dilute marketing effectiveness and increase costs for advertisers.
AI-assisted summary, reviewed by our newsroom
AI
VDO.AI is currently navigating challenges in the advertising landscape, particularly concerning ad fraud and duplicated reach, which threaten brand trust and marketing returns. The company is also experiencing leadership changes, with Santosh Khandekar joining JioHotstar as Director of Entertainment Pricing, Planning, Supply, and Ad Products.
Key Executives
1 People
SK
Santosh Khandekar
Former Executive