Iyer joins from FanCode, where he served as Director - Brand Marketing
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Abhishek Iyer joins India Basketball League as CMO
Gaming ad growth hits 12% after RMG ban; festive spends up 30%
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
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What FIFA's digital playbook can teach marketers about owning the fan
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how...
AI Insights
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Focus on Fan Engagement. Chintan Shah, Senior Vice President at Sportz Interactive, emphasizes the importance of fan engagement strategies, drawing lessons from FIFA's digital playbook.
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Strategic Leadership Change. Abhishek Iyer has joined the India Basketball League as CMO, indicating a strategic move to enhance marketing efforts within the sports domain.
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Growth in Gaming Advertising. The gaming advertising sector has seen a 12% growth following the RMG ban, with a notable increase in festive spending, suggesting a robust market opportunity for Sportz Interactive.
FAQs
AI
Sportz Interactive is a sports marketing and technology company that focuses on enhancing fan engagement and marketing strategies in the sports sector.
Abhishek Iyer recently joined the India Basketball League as CMO, coming from a role at FanCode.
The gaming advertising market has experienced a 12% growth after the RMG ban, with increased festive spending contributing to this trend.
Sportz Interactive emphasizes the importance of innovative fan engagement strategies, drawing from successful models like FIFA's digital playbook.
Chintan Shah is the Senior Vice President at Sportz Interactive.
AI-assisted summary, reviewed by our newsroom
AI
Sportz Interactive is actively enhancing its presence in the sports marketing sector, with recent leadership changes aimed at strengthening its strategic direction. The company is focusing on innovative engagement strategies, particularly in the gaming and sports sectors, as evidenced by the insights shared by its Senior Vice President regarding fan engagement.
Key Executives
2 People
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Chintan Shah
Senior Vice President
AI
Abhishek Iyer
CMO, India Basketball League