Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how...
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What FIFA's digital playbook can teach marketers about owning the fan
Punit Goenka hails FIFA partnership as milestone for football's growth in India
The broadcaster has secured exclusive media rights to FIFA competitions in the country until 2034
Global platforms, local passions
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages,...
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Exclusive Media Rights in India. FIFA has secured exclusive media rights for its competitions in India until 2034, marking a significant milestone for the sport's growth in the region.
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Fan Engagement Strategy. FIFA's transformation includes a strong emphasis on engaging fans digitally, which is crucial for maintaining interest between tournaments.
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Global and Local Integration. The integration of global platforms with local cultures and languages is a key trend that FIFA is leveraging to enhance its reach and engagement.
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FIFA is focusing on enhancing digital engagement with fans, particularly in the years between tournaments.
FIFA has secured exclusive media rights to its competitions in India until 2034 with a broadcaster.
Through exclusive media rights and enhanced fan engagement strategies, FIFA aims to boost the growth of football in India.
Technology helps FIFA globalize access to entertainment while allowing audiences to connect with local cultures and stories.
The media rights deal is significant as it ensures long-term visibility and engagement for FIFA competitions in a growing market like India.
AI-assisted summary, reviewed by our newsroom
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FIFA has been focusing on enhancing fan engagement through digital strategies, particularly in the years between tournaments. Additionally, a significant partnership has been established with a broadcaster in India, securing exclusive media rights to FIFA competitions until 2034, which is expected to boost the growth of football in the country.