Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
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Leadership Changes
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Latest News
10 Articles
Hirameki: Why Big Ideas Don't Arrive on Time
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...
Roopal Shah moves on from Cloudflare, joins UiPath as Head of Marketing, India
Shah most recently served as Head of Marketing - India & SAARC at Cloudflare
Hit or Miss: The week in ads
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
KBC and Bigg Boss: Two decades of success as absolute contrasts
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Bos...
Sochna Padega: What KBC's new line really signals
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
JioHotstar’s Kapilesh Prakash appointed Head - Ad Sales (LCS), Digital at Sony LIV
At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Leadership Timeline
2 Updates
Jul 2026
Latest
Kapilesh Prakash — Head - Ad Sales (LCS), Digital (appointment)
Kapilesh Prakash has been appointed as Head - Ad Sales (LCS), Digital at Sony LIV.
Jul 2026
Kapilesh Prakash — Head - Ad Sales (LCS), Digital (appointment)
Kapilesh Prakash has been appointed as Head - Ad Sales (LCS), Digital at Sony LIV.
Campaigns, Awards & Events
Har Screen Par Cricket, Sony Ke Saath
Oct 2023
Sony LIV roped in Sunil Grover for a cricket campaign promoting live cricket coverage.
Onam Campaign
Aug 2023
Sony promotes its consumer electronics during the Onam shopping season.
AI Insights
AI
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Expansion in Digital Advertising. Sony LIV has appointed a new Head of Ad Sales, indicating a strategic focus on enhancing its digital advertising capabilities.
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Growth of CTV Audience. The Connected TV audience in India has reached 207 million, with rural viewing doubling, presenting new advertising opportunities for Sony.
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Emergence of FAST. FAST has been identified as India's largest untapped CTV ad inventory, which could be leveraged by Sony for advertising growth.
FAQs
AI
Sony LIV is Sony's digital streaming platform that offers a variety of content including movies, TV shows, and live sports.
Kapilesh Prakash has been appointed as the Head of Ad Sales at Sony LIV.
The growth of the CTV audience in India, now at 207 million, indicates a shift in viewing habits and presents new advertising opportunities.
FAST stands for Free Ad-Supported Streaming Television, which is a model gaining traction in the Indian market.
Sony is adapting by enhancing its digital advertising strategy and focusing on the growing CTV market.
AI-assisted summary, reviewed by our newsroom
AI
Sony is actively enhancing its digital advertising strategy, particularly through its platform Sony LIV, as evidenced by the recent appointment of Kapilesh Prakash as Head of Ad Sales. The company is also navigating the evolving landscape of Connected TV (CTV) advertising in India, which is seeing significant growth and audience engagement.
Key Executives
1 People
KP
Kapilesh Prakash
Head - Ad Sales (LCS), Digital at Sony LIV