From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Sony
7
Articles
2
Leadership Changes
2
Campaigns
1
People
Latest News
7 Articles
Hit or Miss: The week in ads
KBC and Bigg Boss: Two decades of success as absolute contrasts
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Bos...
Sochna Padega: What KBC's new line really signals
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
JioHotstar’s Kapilesh Prakash appointed Head - Ad Sales (LCS), Digital at Sony LIV
At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Leadership Timeline
2 Updates
Jul 2026
Latest
Kapilesh Prakash — Head - Ad Sales (LCS), Digital (appointment)
Kapilesh Prakash has been appointed as Head - Ad Sales (LCS), Digital at Sony LIV.
Jul 2026
Kapilesh Prakash — Head - Ad Sales (LCS), Digital (appointment)
Kapilesh Prakash has been appointed as Head - Ad Sales (LCS), Digital at Sony LIV.
Campaigns, Awards & Events
Har Screen Par Cricket, Sony Ke Saath
Oct 2023
Sony LIV roped in Sunil Grover for a cricket campaign promoting live cricket coverage.
Onam Campaign
Aug 2023
Sony promotes its consumer electronics during the Onam shopping season.
AI Insights
AI
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Growing CTV Audience. India's connected TV audience has reached 207 million, with significant growth in rural viewership, which presents new advertising opportunities for Sony.
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Strategic Appointment. Sony has appointed Kapilesh Prakash as Head of Ad Sales for Sony LIV, aiming to strengthen its digital advertising strategy.
FAQs
AI
Kapilesh Prakash has been appointed as the Head of Ad Sales at Sony LIV.
The growing CTV audience, now at 207 million, represents a significant opportunity for brands and advertisers, including Sony, to reach a larger audience.
FAST stands for Free Ad-Supported Streaming Television, which is becoming a major advertising inventory in India.
With the appointment of Kapilesh Prakash, Sony LIV aims to enhance its advertising strategies to capitalize on the expanding CTV market.
The trends include the rise of connected TV viewership, the popularity of FAST platforms, and the need for brands to adapt to changing consumer behaviors.
AI-assisted summary, reviewed by our newsroom
AI
Sony has recently appointed Kapilesh Prakash as the Head of Ad Sales for Sony LIV, indicating a strategic move to enhance its digital advertising capabilities. This appointment comes at a time when India's connected TV audience is rapidly growing, presenting new opportunities for advertising in the digital space.
Key Executives
1 People
KP
Kapilesh Prakash
Head - Ad Sales, Digital at Sony LIV