The transaction is expected to close in Salesforce’s fiscal year 2028
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Leadership Changes
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Latest News
11 Articles
Salesforce to acquire customer engagement platform Braze for $5.66 billion
5 Things AI Agents Can Already Do That Most Marketers Still Do Manually
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducin...
Virginia Sharma joins Salesforce as CMO, Missionforce
Sharma was earlier with Google as Head of Brand and Product Marketing, Public Sector
NVIDIA launches Open Agent Safety Platform for AI security
Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running a...
The great AI content glut: When everyone can make everything
Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy,...
Ajit Belani: A journey of innovation and marketing leadership
As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow,...
Accenture appoints Emma Chalwin as CMO
The post was vacant since December
Martech platforms often merge. So why is this Deal one of a kind?
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Cha...
When AI content gets a label, does it lose its value?
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content...
Namit Agrawal appointed Director - Strategic Marketing, South Asia at Salesforce
Agrawal has been with Salesforce for five years; he was earlier with HCL Technologies for 10 years
The 10 Biggest Gaps in India’s MarTech Stacks
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and...
Leadership Timeline
6 Updates
Oct 2023
Latest
Namit Agrawal — Director - Strategic Marketing, South Asia (appointment)
Namit Agrawal appointed as Director - Strategic Marketing, South Asia at Salesforce.
Oct 2023
Virginia Sharma — Chief Marketing Officer, Missionforce (appointment)
Virginia Sharma has been appointed Chief Marketing Officer, Missionforce at Salesforce.
Oct 2023
Virginia Sharma — Chief Marketing Officer (appointment)
Virginia Sharma has been appointed Chief Marketing Officer, Missionforce at Salesforce.
Oct 2023
Patrick Stokes — President, Applications and Marketing (appointment)
Patrick Stokes discusses the acquisition of Braze and its implications for customer engagement.
Oct 2023
Patrick Stokes — President, Applications and Marketing (appointment)
Patrick Stokes discusses the acquisition of Braze and its implications for Salesforce's marketing capabilities.
Sep 2023
Ajit Belani — Director of Growth Marketing (appointment)
Celebrating Ajit Belani's birthday and his contributions to marketing leadership at Salesforce India.
AI Insights
AI
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Acquisition of Braze. Salesforce's acquisition of Braze highlights its commitment to enhancing customer engagement capabilities.
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Leadership Changes. The appointment of Virginia Sharma as CMO and Namit Agrawal as Director of Strategic Marketing indicates Salesforce's focus on strengthening its marketing leadership.
FAQs
AI
The acquisition is valued at $5.66 billion.
The transaction is expected to close in Salesforce’s fiscal year 2028.
Virginia Sharma has been appointed as the new CMO of Salesforce.
Namit Agrawal is the Director of Strategic Marketing for South Asia at Salesforce.
AI is transforming marketing by automating various tasks, which Salesforce is likely leveraging to enhance its offerings.
AI-assisted summary, reviewed by our newsroom
AI
Salesforce is set to acquire customer engagement platform Braze for $5.66 billion, with the transaction expected to close in fiscal year 2028. Additionally, the company has recently appointed Virginia Sharma as CMO and Namit Agrawal as Director of Strategic Marketing for South Asia.
Key Executives
2 People
VS
Virginia Sharma
CMO
NA
Namit Agrawal
Director - Strategic Marketing, South Asia