Adarsh Sharma, Co-founder, FS Life, believes that meaningful brand impact begins with the right choice
JioHotstar
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Articles
3
Leadership Changes
2
Events
2
People
Latest News
9 Articles
Why brand preference is the D2C growth imperative
After Modi’s Reels push, cabinet ministers turn up their Instagram game to woo Gen Z
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reel...
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Bigg Boss Bangla Arrives in Bengal: Sourav Ganguly takes charge as battle for crown begins
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...
Why has Korean content become the new battleground for OTT platforms?
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...
JioHotstar’s Kapilesh Prakash appointed Head - Ad Sales (LCS), Digital at Sony LIV
At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
VDO.AI’s Santosh Khandekar joins JioHotstar
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
Beyond scale: What's next for independent OTT platforms?
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intell...
Leadership Timeline
3 Updates
Jul 2026
Latest
Kapilesh Prakash — Sr. Vice President - Entertainment Ad Sales (departure)
Kapilesh Prakash joins Sony LIV from JioHotstar.
Jul 2026
Kapilesh Prakash — Sr. Vice President - Entertainment Ad Sales (departure)
Kapilesh Prakash joins Sony LIV from JioHotstar.
Oct 2023
Santosh Khandekar — Director – Entertainment Pricing, Planning, Supply and Ad Products (appointment)
Santosh Khandekar has joined JioHotstar as Director.
AI Insights
AI
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Expansion of Advertising Capabilities. The Ministry of Information and Broadcasting has opened an OTT advertising pipeline that includes JioHotstar, allowing for increased advertising revenue opportunities.
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Content Strategy Enhancement. JioHotstar is enhancing its content strategy by featuring popular shows like 'Bigg Boss Bangla', which is expected to draw significant viewer engagement.
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Leadership Changes. Recent appointments, including Kapilesh Prakash as Head of Ad Sales and Santosh Khandekar as Director of Entertainment Pricing, indicate a focus on strengthening its advertising and content planning teams.
FAQs
AI
JioHotstar is a streaming platform in India that offers a wide range of content including movies, TV shows, and live sports.
JioHotstar monetizes its content primarily through subscription fees and advertising revenue.
JioHotstar is set to launch 'Bigg Boss Bangla', a popular reality show, enhancing its content offerings.
Key executives include Kapilesh Prakash, Head of Ad Sales, and Santosh Khandekar, Director of Entertainment Pricing.
JioHotstar competes with other OTT platforms by offering a diverse content library and leveraging its advertising capabilities.
AI-assisted summary, reviewed by our newsroom
AI
JioHotstar is actively expanding its advertising capabilities and content offerings, recently highlighted by the opening of an OTT advertising pipeline by the Ministry of Information and Broadcasting, which includes JioHotstar among other platforms. Additionally, the platform is set to feature the popular reality show 'Bigg Boss Bangla', enhancing its content portfolio to attract viewers.
Key Executives
2 People
KP
Kapilesh Prakash
Head - Ad Sales (LCS), Digital
SK
Santosh Khandekar
Director - Entertainment Pricing, Planning, Supply and Ad products, Digital