Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
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VDO.AI’s Santosh Khandekar joins JioHotstar
Beyond scale: What's next for independent OTT platforms?
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intell...
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Oct 2023
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Santosh Khandekar — Director – Entertainment Pricing, Planning, Supply and Ad Products (appointment)
Santosh Khandekar has joined JioHotstar as Director.
AI Insights
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Strategic Appointment. The hiring of Santosh Khandekar is aimed at strengthening JioHotstar's entertainment pricing and ad product strategies, which is crucial for competing in the crowded OTT market.
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Focus on Community and IP. As the streaming market consolidates, JioHotstar is likely to emphasize building communities and leveraging intellectual property to maintain relevance and attract viewers.
FAQs
AI
JioHotstar is an OTT streaming platform in India that offers a wide range of content including movies, TV shows, and live sports.
Santosh Khandekar has recently joined JioHotstar as the Director of Entertainment Pricing, Planning, Supply, and Ad products.
His appointment is significant as it reflects JioHotstar's strategy to enhance its competitive edge in the OTT market.
Independent OTT platforms are facing challenges due to consolidation in the streaming industry, making it essential to focus on community building and cultural relevance.
JioHotstar plans to compete by enhancing its pricing strategies and ad products while focusing on community engagement and leveraging its intellectual property.
AI-assisted summary, reviewed by our newsroom
AI
JioHotstar has recently appointed Santosh Khandekar as the Director of Entertainment Pricing, Planning, Supply, and Ad products, indicating a strategic focus on enhancing its offerings in the competitive OTT landscape. This move comes as independent OTT platforms, including JioHotstar, seek to differentiate themselves amidst increasing consolidation in the streaming industry.
Key Executives
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Santosh Khandekar
Director - Entertainment Pricing, Planning, Supply and Ad products