Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business...
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Jindal Steel
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Articles
7
Leadership Changes
4
Campaigns
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People
Latest News
9 Articles
When repeat purchases are years away, how do brands justify marketing spend?
Ranbir Kapoor Birthday: How brands are cashing in on his many on-screen personas
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobi...
Hit or Miss: The week in ads
Bollywood star power meets festive season storytelling as brands from Rungta Steel to Myntra deploy celebrity ensembles, regional narratives and cause...
ET NOW’s Ankur Mishra joins ArcelorMittal Nippon Steel India as Sr Lead – Media Relations
Mishra moves to the corporate communications space after spending more than five years at ET NOW
Jindal Steel Ltd elevates Kuldeep Singh Bais as Associate Vice President
Prior to his promotion, Kuldeep held the role of General Manager at the company
ICC Women's T20 WC26 sees 39% rise in ad intensity/match; India matches draw 58% more ads
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in th...
Celebrating Anoop Joshi: Three decades of driving strategic communication
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the...
Aabha Bakaya appointed Additional Independent Director at Jindal Steel
Aabha was earlier associated with India Today Group's Business Today
Jindal Steel’s CEO Gautam Malhotra quits
Malhotra took over the role in October 2025.
Leadership Timeline
7 Updates
Jul 2026
Latest
Kuldeep Singh Bais — Associate Vice President (appointment)
Kuldeep Singh Bais has been elevated to the role of Associate Vice President at Jindal Steel Ltd.
Jan 2025
Ankur Mishra — Sr Lead – Media Relations (appointment)
Ankur Mishra joins ArcelorMittal Nippon Steel India as Senior Lead – Media Relations.
Oct 2023
Gautam Malhotra — CEO (resignation)
Gautam Malhotra has stepped down as CEO of Jindal Steel citing personal commitments.
Oct 2023
Gautam Malhotra — CEO (resignation)
Gautam Malhotra has stepped down as CEO of Jindal Steel citing personal commitments.
Oct 2023
Aabha Bakaya — Additional Independent Director (appointment)
Aabha Bakaya appointed as Additional Independent Director at Jindal Steel.
Oct 2023
Anoop Joshi — General Manager - Corporate Affairs (none)
Celebrating Anoop Joshi's birthday and career in corporate communication.
Oct 2023
Anoop Joshi — General Manager - Corporate Affairs (none)
Celebrating Anoop Joshi's contributions to corporate communication and branding at SAIL.
Campaigns, Awards & Events
ICC Women's T20 World Cup 2026 Advertising Campaign
Mar 2026
Jindal Steel & Power accounted for 9% of total advertising volumes during the tournament.
Jindal Steel & Power's Advertising Campaign during ICC Women's T20 World Cup 2026
Mar 2026
Jindal Steel & Power accounted for 9% of total advertising volumes during the tournament.
Ekdum Solid
Oct 2023
Rungta Steel has launched a new TVC featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, using humour, Boll...
Ekdum Solid
Nov -0001
Rungta Steel has launched a new TVC featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, using humour, Boll...
AI Insights
AI
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Leadership Changes. Jindal Steel has elevated Kuldeep Singh Bais to Associate Vice President and appointed Aabha Bakaya as Additional Independent Director, indicating a focus on strengthening its leadership team.
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Marketing Challenges. The company is facing challenges in justifying marketing spend for infrequently purchased products, which is a common issue in the steel industry.
FAQs
AI
As of now, Jindal Steel does not have a CEO following the resignation of Gautam Malhotra.
Kuldeep Singh Bais has been promoted to Associate Vice President, and Aabha Bakaya has been appointed as Additional Independent Director.
Jindal Steel faces challenges in justifying marketing spend due to the infrequent purchase nature of its products.
Gautam Malhotra resigned from his position as CEO, having taken over the role in October 2025.
The recent appointments are aimed at strengthening the company's leadership and strategic direction.
AI-assisted summary, reviewed by our newsroom
AI
Jindal Steel has recently made notable changes in its leadership, including the promotion of Kuldeep Singh Bais to Associate Vice President and the appointment of Aabha Bakaya as Additional Independent Director. Additionally, the company is navigating the challenges of marketing in a sector characterized by infrequent purchases.
Key Executives
2 People
KS
Kuldeep Singh Bais
Associate Vice President
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Aabha Bakaya
Additional Independent Director