Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that en...
EssenceMediacom
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Articles
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Leadership Changes
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Campaigns
2
Awards
2
People
Latest News
7 Articles
Cinema advertising goes beyond the screen, but not year-round
Xiaomi India elevates Ruchita Sharma to Senior Media Marketing Manager
Ruchita Sharma will be leading media and growth marketing strategy across Xiaomi, Redmi, and POCO product lines
BFSI marketing’s finest honoured at Pitch Finovate - BFSI Marketing Awards 2026
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Chinmayee Rout named Business Manager - Integrated Media Planning at EssenceMediacom India
Prior to this, she served as Senior Executive - Business Media Planning at WPP Media
Gurjot Shah Singh elevated to Senior Vice President at EssenceMediacom
Previously, Singh served as Client Success Leadership
Shikha Poddar joins Arena Media as Senior Business Director
Poddar was earlier with WPP Media as Senior Director Strategy
EssenceMediacom retains Uber APAC media account
The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets
Leadership Timeline
2 Updates
Oct 2023
Latest
Gurjot Shah Singh — Senior Vice President (appointment)
Gurjot Shah Singh elevated to Senior Vice President at EssenceMediacom.
Oct 2023
Chinmayee Rout — Business Manager - Integrated Media Planning (appointment)
Chinmayee Rout has been appointed as Business Manager - Integrated Media Planning at EssenceMediacom India.
Campaigns, Awards & Events
EssenceMediacom retains Uber APAC media account
Oct 2023
EssenceMediacom has retained Uber across Asia-Pacific, showcasing the agency's strategic expertise.
Pitch Finovate - BFSI Marketing Awards 2026
Sep 2026
Recognised and celebrated brands and agencies that have demonstrated creativity, innovation and strategic thin...
Pitch Finovate - BFSI Marketing Awards 2026
Sep 2026
Recognised and celebrated brands and agencies that have demonstrated creativity, innovation and strategic thin...
AI Insights
AI
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Account Retention. EssenceMediacom has retained the Uber APAC media account, showcasing its capability to maintain significant client relationships in a competitive market.
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Personnel Changes. Chinmayee Rout has been appointed as Business Manager for Integrated Media Planning, indicating a focus on enhancing integrated media strategies.
FAQs
AI
EssenceMediacom is known for its expertise in media planning and buying, focusing on integrated media strategies across various platforms.
Key executives include Chinmayee Rout as Business Manager - Integrated Media Planning and Gurjot Shah Singh as Senior Vice President.
Recent changes include the appointment of Chinmayee Rout and the elevation of Gurjot Shah Singh to higher roles within the company.
EssenceMediacom manages significant accounts, including the Uber APAC media account.
EssenceMediacom focuses on integrated media strategies that leverage various channels to optimize client marketing efforts.
AI-assisted summary, reviewed by our newsroom
AI
EssenceMediacom has recently made strategic personnel changes, including the appointment of Chinmayee Rout as Business Manager for Integrated Media Planning and the elevation of Gurjot Shah Singh to Senior Vice President. The agency has also successfully retained the Uber APAC media account, indicating its strong position in the competitive media landscape.
Key Executives
2 People
CR
Chinmayee Rout
Business Manager - Integrated Media Planning
GS
Gurjot Shah Singh
Senior Vice President