For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content...
Deloitte
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Leadership Changes
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Latest News
4 Articles
When AI content gets a label, does it lose its value?
Consultancy firms reshape agency pitches as brands step up procurement and conflict checks
While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Deloitte South Asia reappoints Romal Shetty as CEO for second term
Shetty’s second term as CEO of Deloitte South Asia will begin on 1 April 2027
Leadership Timeline
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Apr 2027
Latest
Romal Shetty — Chief Executive Officer (appointment)
Reappointment of Romal Shetty as CEO of Deloitte South Asia for a second four-year term.
AI Insights
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Shift in Agency Pitches. Deloitte is influencing how brands approach agency pitches, with a growing trend towards involving consultancy firms in the procurement process.
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Reappointment of CEO. Romal Shetty has been reappointed as CEO of Deloitte South Asia, indicating stability and continuity in leadership as the firm navigates industry changes.
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Impact of AI on Content Value. The firm is exploring the ramifications of AI-generated content, particularly how labeling such content may affect its perceived value among consumers.
FAQs
AI
Deloitte is increasingly involved in reshaping agency pitches by providing consultancy services that help brands navigate procurement and conflict checks.
Deloitte is examining the implications of AI-generated content, particularly focusing on how labeling such content may impact its value to consumers.
Romal Shetty has been reappointed as CEO of Deloitte South Asia, with his second term starting on April 1, 2027.
The procurement process is evolving, with brands increasingly relying on consultancy firms like Deloitte to manage agency pitches and conflict-of-interest issues.
Consulting firms are tightening their grip on media reviews, indicating a shift away from traditional relationship-led pitches towards a more structured and analytical approach.
AI-assisted summary, reviewed by our newsroom
AI
Deloitte has been actively reshaping the landscape of agency pitches as brands increasingly rely on consultancy firms for procurement and conflict checks. The firm is also addressing the implications of AI-generated content in marketing, questioning its value when labeled as machine-made.
Key Executives
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Romal Shetty
CEO of Deloitte South Asia