Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
boAt
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Campaigns
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Latest News
7 Articles
Hirameki: Why Big Ideas Don't Arrive on Time
Hit or Miss: The week in ads
Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
Hit or Miss: The week in ads
From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers
Brand follows my brother: How Ravi Kishan’s viral moment became a brand magnet
Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own...
D2C brands take AI beyond the marketing function
Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
boAt posts 38% jump in PAT for FY26, goes debt-free
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
Campaigns, Awards & Events
Be the Best Bhai Ft. Arbaaz Khan
Aug 2026
boAt has teamed up with Blinkit and actor-producer Arbaaz Khan for a Raksha Bandhan campaign that playfully as...
Intelligence Follows Ft. Ravi Kishan
Oct 2023
boAt has launched ‘The Best Advice’, a film for its ‘Upgrade to boAt’ campaign, featuring Ravi Kishan in multi...
Intelligence Follows Ft. Ravi Kishan
Oct 2023
boAt has launched ‘The Best Advice’, a film for its ‘Upgrade to boAt’ campaign, featuring Ravi Kishan in multi...
Ask Crest
Oct 2023
boAt has unveiled a new film under its ‘Upgrade to boAt’ campaign, taking its CREST AI-powered smart audio exp...
Crest AI
Nov -0001
boAt's campaign uses Ravi Kishan to illustrate information overload in a workplace setting.
AI Insights
AI
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Financial Growth. boAt has achieved a 38% increase in profit after tax for FY26, showcasing significant financial growth.
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Debt-Free Status. The company has successfully gone debt-free, which enhances its financial stability and operational flexibility.
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Wearables Profitability. boAt's wearables segment has turned profitable, indicating a successful expansion into this product category.
FAQs
AI
boAt reported a 38% increase in profit after tax for FY26.
No, boAt has gone debt-free.
boAt's wearables segment has turned profitable.
boAt's topline has remained flat despite the increase in profitability.
boAt is focusing on reducing finance costs and expanding its profitable product categories.
AI-assisted summary, reviewed by our newsroom
AI
boAt has reported a 38% increase in profit after tax (PAT) for FY26, achieving a debt-free status while its wearables segment has turned profitable. Despite a flat topline, the company has successfully reduced finance costs, indicating a strong financial performance amidst a competitive market.
Key Executives
2 People
AG
Aman Gupta
Co-founder & CMO
VG
Vivek Gambhir
CEO