From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...
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Aukera Jewellery
3
Articles
5
Campaigns
Latest News
3 Articles
Durga Puja 2026: How brands tap into stories behind the celebrations
Happy Birthday, Jim Sarbh: Journey of an actor to a brand asset
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
Taapsee Pannu at 39: The relatable star brands keep betting on
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Campaigns, Awards & Events
Flaunt Your Festive
Oct 2026
Kushals Fashion Jewellery's campaign focused on festive styling and antique looks.
Forces of Tyaani
Jan 2025
Sarbh became the face of the campaign promoting men's fine jewellery.
Forces of Tyaani Campaign
Jan 2025
Sarbh became the face of this campaign promoting men's fine jewellery.
Self-Expression Campaign
Nov -0001
Campaign focused on women making choices for themselves.
Self-Expression Campaign
Nov -0001
Campaign centred on self-expression and modern relationships.
AI Insights
AI
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Cultural Engagement. Aukera Jewellery is leveraging cultural events like Durga Puja to enhance brand visibility and connect with consumers on a deeper level.
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Focus on Local Artisans. The brand emphasizes collaboration with local Kumartuli artisans, showcasing a commitment to supporting traditional craftsmanship.
FAQs
AI
Aukera Jewellery is known for its unique designs that often incorporate traditional craftsmanship and cultural narratives.
The company engages with cultural events like Durga Puja by highlighting stories and traditions, aiming to connect with audiences meaningfully.
Yes, Aukera Jewellery collaborates with local artisans, particularly from Kumartuli, to promote traditional craftsmanship.
Aukera Jewellery employs strategies that focus on cultural storytelling and community engagement to resonate with its audience.
While specific social initiatives are not detailed in the articles, the brand's support for local artisans suggests a commitment to community welfare.
AI-assisted summary, reviewed by our newsroom
AI
Aukera Jewellery is actively engaging with cultural narratives, particularly during the Durga Puja celebrations, to connect with audiences by highlighting traditional Bengali stories and local artisans. This approach reflects a broader trend among brands to move beyond conventional advertising and foster deeper connections with consumers.