Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...
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CBC shortlists 31 agencies for first phase of digital advertising empanelment
FMCG giants turn up advertising heat as competition intensifies
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...
A New Blueprint for Marketing Leadership: Owning the Brand, Voice and Customer Experience
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping bran...
AI Insights
AI
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Increased Investment in Marketing. FMCG giants like Marico, HUL, and others are ramping up their advertising investments to defend market share and enhance brand visibility.
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Focus on Customer Experience. Marketing leaders are urged to take ownership of brand voice and customer experience, indicating a shift towards more integrated marketing strategies.
FAQs
AI
AI enhances marketing strategies by providing insights into customer behavior, optimizing ad placements, and personalizing customer experiences.
FMCG companies are increasing their marketing investments to defend market share and stay competitive in a fragmented marketplace.
Marketing leaders should focus on owning the brand voice and customer experience to adapt to changing market dynamics.
AI improves customer experience by analyzing data to tailor interactions, predict customer needs, and enhance engagement.
Integrating AI in marketing can lead to more effective campaigns, better targeting, and improved ROI through data-driven decision-making.
AI-assisted summary, reviewed by our newsroom
AI
Recent discussions in the marketing industry highlight the increasing role of AI in enhancing brand visibility and customer experience. Companies are focusing on integrating AI-driven strategies to maintain competitive advantage in a rapidly evolving marketplace.