Radwan was earlier with adidas as Senior Marketing Manager in Saudi Arabia
Latest News
12 Articles
Nojoud Radwan takes on Senior Marketing Lead – GCC role at WHOOP
Merve Deveciler joins H&M as Head of Marketing for Türkiye
Deveciler moves to H&M after a 4.5-year stint at adidas
Global brands are going desi. But what’s the marketing payoff?
As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer
Hit or Miss: The week in ads
From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers
Adidas Employee says 40% Workforce Fired, Internal Chats Reveal Shocking Details
Adidas employees challenge the company’s account of India technology layoffs, with internal chats raising questions over the scale of cuts, redeployme...
Adidas lays off 15% of its India workforce: Report
As per reports, around 350 employees were reportedly affected at the Gurugram hub
Messi: How football genius became a global brand
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent...
Messi retires: The soccer great’s ads that broke the internet
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some...
What Spider-Man’s record campaign reveals about film partnerships
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Qantas expands Asia media duties with OMD
Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippi...
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
FIFA World Cup 2026: Brands turn fan frenzy into marketing wins
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Campaigns, Awards & Events
Stars Shine Together
Jul 2026
Adidas celebrated Spain's triumph with an emotional photograph of players embracing after the final whistle.
Federation Kit Launches
Jun 2026
Adidas unveiled redesigned national team jerseys for several participating nations and turned every launch int...
You Got This
Oct 2023
Adidas has launched a new chapter of its ‘You Got This’ campaign ahead of the 2026 Asian Games and Asian Para-...
You Got This
Oct 2023
Adidas has launched a new chapter of its ‘You Got This’ campaign ahead of the 2026 Asian Games and Asian Para-...
The Impossible Rondo
Nov 2022
A campaign using AI and VFX to create younger versions of Messi for the World Cup.
The Impossible Rondo
Nov 2022
A campaign using AI and VFX to create younger versions of Messi for the World Cup.
AI Insights
AI
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Workforce Reduction. Adidas has laid off 15% of its workforce in India, affecting around 350 employees, which has raised concerns among remaining staff about the company's management decisions.
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Cultural Marketing. Adidas is part of a trend where global brands are adapting their marketing strategies to resonate with local cultures, particularly in India, to better connect with consumers.
FAQs
AI
Adidas laid off approximately 15% of its workforce in India, impacting around 350 employees.
Internal chats among employees have raised questions about the scale of the layoffs and the company's management decisions.
Adidas is increasingly incorporating local cultural elements into its marketing strategies to connect better with consumers in different regions.
Nojoud Radwan and Merve Deveciler have recently left Adidas for roles at WHOOP and H&M, respectively.
The integration of local cultural codes into Adidas's marketing is part of a broader trend among global brands aiming to enhance their appeal to local consumers.
AI-assisted summary, reviewed by our newsroom
AI
Adidas has recently faced significant workforce reductions in India, laying off approximately 15% of its employees, which has sparked internal disputes regarding the scale and management of these layoffs. The company continues to navigate the evolving marketing landscape, particularly as global brands increasingly incorporate local cultural elements into their strategies.
Key Executives
2 People
NR
Nojoud Radwan
Former Senior Marketing Manager
MD
Merve Deveciler
Former Head of Marketing