As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the...
Acer
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Latest News
5 Articles
AI is making marketers faster. So why is the workload growing?
Agitations amid festivals: Why Gen Z attention is becoming a catch-22 for brands & media
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention mo...
From impressions to attention, marketers rethink what makes an ad work
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are st...
Marketing has an AI problem few are talking about: Acer's Head of Marketing
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain h...
Can print command premium without a currency? INS' ad surcharge reignites IRS debate
As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a...
Leadership Timeline
1 Update
Nov -0001
Latest
Sooraj Balakrishnan — Head of Marketing (appointment)
Commented on the sensitivity of marketing during protests.
AI Insights
AI
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AI Integration in Marketing. Acer is focusing on the integration of AI in marketing strategies, advocating for a blend of automation and human insight to enhance consumer understanding.
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Consumer Behavior Adaptation. The company recognizes the need to adapt to the shifting behaviors of consumers, particularly Gen Z, who are becoming increasingly influential in the market.
FAQs
AI
Acer advocates for a combination of AI automation and human insight to improve consumer understanding and marketing effectiveness.
Sooraj Balakrishnan is the Head of Marketing for Acer India and Bangladesh.
Gen Z's unique behaviors and preferences are prompting brands to rethink their marketing strategies to capture their attention effectively.
Marketers are struggling with rising output expectations and fragmented workflows, which are counteracting the time-saving benefits of AI.
Acer's current marketing strategy focuses on leveraging AI while ensuring that consumer understanding remains a priority.
AI-assisted summary, reviewed by our newsroom
AI
Acer is actively engaging in discussions about the impact of AI on marketing, emphasizing the need for a balance between automation and human understanding in consumer interactions. The company's Head of Marketing, Sooraj Balakrishnan, highlighted the challenges faced by marketers in adapting to rapidly changing consumer behaviors and the evolving landscape of advertising effectiveness.
Key Executives
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SB
Sooraj Balakrishnan
Head of Marketing, Acer India and Bangladesh