The big felicitation: Pandey brothers to be bestowed with Lion of St Mark today

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity

e4m by exchange4media Staff
Updated: Jun 22, 2018 8:55 AM

It’s finally the day when the Pandey brothers will win the ad world’s most coveted lifetime achievement trophy. Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight. We recap our conversation with them and tell you about everything you need to know about these ‘Lions’ and their felicitation.

More than 20 family members will be there tonight to watch the brothers create history, they revealed in their chat with exchange4media. The elaborate guest list includes wives (of both the brothers), children, four sisters, brothers-in-law, sisters-in-law, mother-in-law and an ardent client, Mr Parekh of Pidilite and his family. We caught up with the brothers before they departed for the French Riviera. Read our complete interview with them here.

We at exchange4media felt honoured in felicitating the legendary Pandey Brothers for being chosen to be honoured with the Lion of St Mark at the Cannes Lions International Festival of Creativity. “This award is not just a recognition for Prasoon and me, it is a recognition for us all,” Piyush had said. Read the entire account of their felicitation here.

The brothers have always maintained that it is their family and India that have shaped their creative minds to deliver memorable campaigns. In an interview with exchange4media, the brothers had spoken about their initiation into advertising, their work dynamic and more. Read on.

Time seems to have melted like mist and it is the closing day of Cannes Lions 2018. We’re really excited about watching Sir Martin Sorrell in conversation with Ken Auletta. Other sessions we don’t want to miss are – Can we redefine femininity with creativity by COVERGIRL and Droga5 and The Strange Power of Confidence by SunTrust and StrawberryFrog. 
We are also hoping that shortlisted entries in the Creative Effectiveness, Glass: The Lion for Change, Sustainable Development Goals, and Film categories make the cut and win tonight.

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