Brand-Yatra
ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life. exchange4media looks into the journey so far…
ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life.
Maruti Suzuki Ltd has a formidable line-up of vehicles in its stable and has been quite aggressive about promoting each of its automobile brands. A-Star, one of the newer cars has been extensively promoted, and had also formed a brand association with the Farhan Akhtar-starrer ‘Rock On’. exchange4media traces the brand journey of the Maruti Suzuki A-Star.
GM has had a 14-year journey in India. The auto major launched Chevrolet in India in February 2003, and since then has introduced cars across the spectrum, which include Spark, Beat, and Captiva, among many others. exchange4media traces Brand Chevrolet’s journey in India, including its various campaigns and the road ahead.
Harvest Gold had caught the attention with its witty ads under the ‘Bakwas Advertising, First Class Bread’ campaign, which continues till this day. Conceptualised by Equus, the campaign helped Harvest Gold hold its own against and surge ahead of players like Modern and Britannia and sundry local brands.
Riding out the slowdown times, job search website Naukri.com has been celebrating the corporate hiring process with the ‘Jobs are back’ campaign, which has been on air for a while now. exchange4media takes a look at how Naukri.com has evolved over the years and maintained its leadership position.
Launched in 1958 in India, CEAT Tyres has been able to hold its own over the years. Having established itself in the consumers’ minds for years with its tagline ‘Born Tough’, the tyre manufacturer has now gone all contemporary and adopted a new logo, which means the good old ‘rhino’ has trotted off somewhere. Interestingly, CEAT is now more associated with its popular CEAT Cricket Ratings.
When it comes to pizzas, most people would go in for Domino’s, which has been dominating the market with its pizza in 30 minutes proposition. Over the years, its brand proposition has gone from the functional ‘Hungry kya’ to the emotional ‘Khushiyon ki home delivery’. exchange4media takes a look at how the brand has grown in India.
Over the years, McDonald’s has become the only QSR brand in India to have an umbrella of touch points where customers can have an easy access to the brand. The marketing strategy has been to reach out to families and create an emotional and social connect – be it through the Happy Price Menus, celebrating every small happiness, or a family-approved hangout joint for the young ones.
Ever since its launch, Frooti has acquired a large market share and continues to be the most popular mango drink even today. The tagline, ‘Mango Frooti - Fresh and Juicy’, has a huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader.
With a history of over 110 years behind it, Godrej has stood the test of time. Not only has Brand Godrej survived, but through expansions, extensions and innovations, has remained relevant through the generations. exchange4media speaks with the company top executives, Godrej’s agency JWT and gets some industry perspective on what makes Godrej the brand that it is.
Pepsi has always been brand that embodies the most prevalent youth sentiment. Over the years as ‘youth’ has evolved, so have Pepsi’s positioning and language. It has, however, consistently stood for what the youth stands for – right from ‘Yeh Dil Maange More’ to ‘Yeh Hai Youngistaan Meri Jaan’. exchange4media traces the brand’s bubbly journey in India.
Incorporated in 1997, Canon India has gone from its cold technology deliverer platform to a warmer, more ‘human’ brand that helps people capture memorable moments forever and also take that perfect copy. From copiers to cameras, exchange4media traces Brand Canon’s journey in India.
Born way back in 1939, Parle-G is a good case study in volume players as it has been able to play on the trust, relevance and affordability plank well, thus blunting every hyper active competition. Brand Parle-G has evolved well over the years and well-deserves the ‘Genius’ tag that its ads carry. exchange4media tracks the biscuit brand’s growth.
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