Brand Yatra: From individualistic to invitational, Reebok ‘Ree-focuses’

Reebok has been present in India for 15 years now, and in this time has successfully moved from being a sports brand to a fitness and lifestyle brand. With its new philosophy of ‘Ree’, the brand is now looking to re-energise its India strategy and widen its consumer base in the country.

Pallavi Goorha Kashyup Jun 18, 2010 8:46 AM

Brand Yatra: Nirma – Successfully straddling the rural-urban divide

Over the years, brand Nirma has remained true to its original proposition – a value-for-money product for the Indian housewife. One of the most recognisable Indian brands,

Tasneem Limbdiwala Sep 10, 2009 9:22 AM

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