Date-wise News

#RakhoPooraKhayal urges Aditya Birla Health Insurance in latest campaign with Vidya Balan

Vidya Balan for Aditya Birla Health Insurance?blur=25

The film has been conceptualised by Madison BMB; social media roll-out is being handled by Mindshare

exchange4media Staff Dec 21, 2019 4:00 PM

Vikas Agnihotri moves on from Google

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Agnihotri took over as Interim Head of Google India after Rajan Anandan's move to Sequoia Capital

exchange4media Staff Dec 21, 2019 3:25 PM

Platinum Evara unveils 'My First Evara' campaign

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The 360-degree campaign is led by a digital film and supported by Print, Digital, OOH and PR across markets

exchange4media Staff Dec 21, 2019 12:42 PM

‘Taarak Mehta Ka Ooltah Chashmah’ to now be aired in Marathi

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The Marathi version of the show ‘Gokuldhamchi Duniyadari’ will be telecast on Fakt Marathi channel at 9pm from Monday to Saturday

exchange4media Staff Dec 21, 2019 12:15 PM

France’s competition watchdog fines Google of 150 mn euros

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The search engine giant has been accused by French company Gibmedia of having suspended its Google ads account without notice

exchange4media Staff Dec 21, 2019 11:58 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 21, 2019 10:28 AM

IPRCCC: In 2020, PR champions will take centre stage in communication: Avinash Kaul

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Avinash Kaul, CEO Network18 and MD A+E Network, delivered a keynote address on PR 2.0 and the road ahead for the next year

exchange4media Staff Dec 21, 2019 10:18 AM

IPRCCC 2019: Comedy an important tool to send out serious messages: Ssumier S Pasricha

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In conversation with Dr. Annurag Batra - Chairman Editor in chief, exchange4media & BW Businessworld, Pasricha a.k.a Pammi Aunty spoke about the 3Cs: Comedy, Culture & Communication

exchange4media Staff Dec 21, 2019 10:16 AM

IPRCCC: Brands need to tell a story more than just advertising: Vivek Sharma, Pidilite

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Sharma, CMO, Pidilite, shared his insights on ‘How technology is reshaping the future of communication'

exchange4media Staff Dec 21, 2019 9:56 AM

Why So Serious?

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A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Dec 21, 2019 9:52 AM

IPRCCC: 'Internal & external communication is a critical function of political parties'

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A panel discussion with political leaders on how important communication is for political parties especially when the country is under a grip of anti-CAA protests

exchange4media Staff Dec 21, 2019 9:37 AM

IPRCCC 2019: Creative output needs to keep pace with changing times, say experts

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A panel discussion saw industry experts share insights on how digital analytics and social insights influence the strategy of any PR and Marketing campaign

exchange4media Staff Dec 21, 2019 9:36 AM

IPRCCC 2019: AI and IoT - the future of communications: Ravinder Pal Singh

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At exchange4media's IPRCCC 2019, Ravinder Pal Singh, Chief Information & Innovation Officer, Tata Singapore Airlines, shared with the audience his three basic use cases of AI and communications

exchange4media Staff Dec 21, 2019 9:13 AM

IPRCCC 2019: 'There is a bright future for communication in public policy'

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Experts discuss how new-age communication strategy changes the course of policymaking and public service

exchange4media Staff Dec 21, 2019 8:35 AM

Average marketing budget for PR up to 12.8%: In-house Communicators Survey Report

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The PRCAI State of the Industry- In-house Communicators 2019 Report’ by Nitin Mantri, President, PRCAI and ICCO, Group CEO Avian WE

exchange4media Staff Dec 21, 2019 8:27 AM