Why So Serious?

A weekly fun feature by The Digital Fellow on special days of the month

e4m by exchange4media Staff
Published: Dec 21, 2019 9:52 AM  | 3 min read
Digital Fellow

Arabic Language Day - 18th Dec 2019

With 209 million native & 422 million overall speakers worldwide, Arabic is one of the top 5 speaking languages in the world. It is also one of the official working languages of UN.

Are you sure these millions are not your buyer persona? While you can’t have content in every language, start with a multilingual website. Apart from expanding your reach, a well-executed multilingual site helps you to improve #SEO, build trust, & outdo competitors.

Read: 9 ways a multilingual website benefits you: https://bit.ly/36NIPZn

Read also: 6 Factors to Consider Before You Create a Multilingual Website https://bit.ly/2r32m8R

With digital, go truly global.

Regifting Day- 18th December 2019

Re-gifting has turned out to be a way of recycling a gift, but which using it. People re-gift to others what they have no use for. It’s also something that cheapos swear by because it’s a way of not having to spend money on buying gifts for others!

Try Jugo, an app which lets you create your gift wish list & share it with friends. So, no more unwanted gifts. Check out: http://bit.ly/2PvHQak.

On the other hand, re-gifting content is just what some people need. Make a similar list to jot down topics that you want to learn about.

Underdog Day – 20th December 2019

The underdog effect is synonymous to the David and Goliath story. We all have come across such people in our life who came from nowhere and become the leaders. Brands like Apple and Netflix are two perfect examples of underdogs in the tech space.

Well, they’re no longer the underdogs now. Take this day to see how you think about yourself. Are you an underdog? Or have you been underestimating a competitor but now are aghast that s/he has gone ahead of you?

TikTok has been going through something similar. Some criticise it for being silly while some have been shelling out several ideas to make it big on TikTok. We wrote from both the perspectives.


  1. A User's Guide to TikTok: http://bit.ly/2qHdtUI
  2. A Content Creator's Guide to TikTok: http://bit.ly/2MfqPzj

So which side you are on?

Short Story Day – 21st December 2019

On social media, short story equals micro-videos. Yes, videos under 1 minute. Adespresso reports:

1. Around 400 million users watch stories on a daily basis.

2. 1/3rd of the most viewed stories on Instagram come from business profiles.

No wonder shorter video platforms like Instagram Stories and TikTok are booming. Instagram's upcoming feature 'Reels' seeks to compete with TikTok.

Is your brand leveraging the story feature? If not, start considering it today.

Check out these 6 storytelling trends marketing custodians should know: http://bit.ly/storytelling-trends

Do share this to help spread the thought.

To read more about such days and celebrations, visit: https://thedigitalfellow.com/international-days

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