Date-wise News
WATConsult wins digital and social media mandate of Madame Tussauds in India

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

exchange4media Staff Jan 19, 2017 1:45 PM

Alchemist wins Au Housing Finance's branding, strategy and creative mandate

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

exchange4media Staff Jan 19, 2017 1:27 PM

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

exchange4media Staff Jan 19, 2017 1:02 PM

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

exchange4media Staff Jan 19, 2017 12:42 PM

ABP News unveils new logo

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

exchange4media Staff Jan 19, 2017 11:44 AM

HT Media consolidates its brands with Dentsu Impact

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

exchange4media Staff Jan 19, 2017 9:25 AM

Shantanu Gangane quits Times Group

He was Marketing Head of Times Now, ET Now and Zoom

exchange4media Staff Jan 19, 2017 9:02 AM

Xaxis' arm Light Reaction makes its debut in Hong Kong

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

exchange4media Staff Jan 19, 2017 8:48 AM

 Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Ashish Shah Jan 19, 2017 8:40 AM

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin Jan 19, 2017 8:23 AM

Alapatt Diamonds signs MAA Communications as digital partner

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

exchange4media Staff Jan 19, 2017 8:19 AM

Experiential marketing plays key role in Tata Motors' Hexa launch

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

exchange4media Staff Jan 19, 2017 8:11 AM

ZEE signs multi-series deal with Eccho Rights

These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM

exchange4media Staff Jan 19, 2017 8:06 AM

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

exchange4media Staff Jan 19, 2017 8:00 AM