Date-wise News

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

exchange4media Staff 19-January-2017

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

exchange4media Staff 19-January-2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

exchange4media Staff 19-January-2017

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

exchange4media Staff 19-January-2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

exchange4media Staff 19-January-2017

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

exchange4media Staff 19-January-2017

He was Marketing Head of Times Now, ET Now and Zoom

exchange4media Staff 19-January-2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

exchange4media Staff 19-January-2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Ashish Shah 19-January-2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin 19-January-2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

exchange4media Staff 19-January-2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar 19-January-2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

exchange4media Staff 19-January-2017

These series will premiere on Zee’s channel Zindagi. ZEE has won the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that launched on Zindagi on January 16 at 9 PM

exchange4media Staff 19-January-2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

exchange4media Staff 19-January-2017

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