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Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Shraddha Shirodkar Jun 19, 2017 7:46 AM

With the overseas subscription box business growing exponentially, is India ready?

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

Shraddha Shirodkar Feb 17, 2017 9:03 AM

On National Tourism Day, a sneak peek at the most memorable India tourism ads

In 2015, foreign exchange earnings from tourism amounted to Rs. 1,35,193 crore, with an annual growth rate of 9.6 per cent

Shraddha Shirodkar Jan 25, 2017 8:17 AM

Experiential marketing plays key role in Tata Motors' Hexa launch

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM