Date-wise News
Lowe Lintas Delhi wins creative mandate for Vivo Mobile India

Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as Title Sponsor, Vivo Mobiles, the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communication mandate for the smartphone major during the IPL season this year.

exchange4media Staff Feb 23, 2016 6:32 PM

Kraftly ropes in Amazon’s Akshay Ghulati as Chief Business Officer

Prior to this, he was the Head of Trade-In at Amazon, UK and previously worked in different roles in Amazon’s retail and marketplace businesses

exchange4media Staff Feb 23, 2016 3:18 PM

Zee Entertainment acquires global telecast rights for TOIFA 2016, excluding India

The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India

exchange4media Staff Feb 23, 2016 11:56 AM

iTV Network elevates Vikas Khanna as National Sales Head, India News

Khanna will report to India News CEO, Varun Kohli. Prior to this he was Senior Vice President, India News

Abid Hasan Feb 23, 2016 11:25 AM

Stephen Berkov appointed Managing Director of Mindshare Japan & Korea

In this role, Berkov will lead Mindshare operations in Japan and Korea, and will be responsible for driving the agency’s Adaptive Marketing vision in the markets

exchange4media Staff Feb 23, 2016 10:18 AM

Zee Media reacts to posts made by Vishwa Deepak, issues a statement

Zee Media has issued a statement on the posts made by their former employee Vishwa Deepak. A producer with the output desk of Zee News, Vishwa Deepak cited the reasons for his resignation from the organisation the biased coverage of JNU Protest.

exchange4media Staff Feb 23, 2016 9:14 AM

Guest Column: Rethink your strategy for sports marketing in 2016: Vinit Karnik

Indian sport enthusiasts are waiting with open arms to accept anything new and innovative that could add to their basket of experiences writes Vinit Karnik, Business Head, ESP Properties

exchange4media Staff Feb 23, 2016 8:57 AM

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM

E-commerce and Union Budget 2016: Great Expectations?

The lack of a structured tax policy in the e-commerce sector is detrimental to the interests of its key stakeholders, including some major players. We spoke to some e-commerce players about their expectations from the upcoming union budget, especially about issues related to tax reforms

exchange4media Staff Feb 23, 2016 8:39 AM

Patanjali Ayurved allots Rs 1000 cr for expansion

Patanjali Ayurved Ltd., which expects to clock sales of Rs 20,000 crore in FY20 is working on improving its distribution system. The company plans to invest Rs 1,000 crore this year on distribution, expansion and e-commerce

exchange4media Staff Feb 23, 2016 8:16 AM

Amazon India bets on comedy to promote #ApniDukaan on Twitter

Amazon India roped in popular comedy actor Gaurav Gera to promote its products on Twitter using the hashtag --#ApniDukaan

exchange4media Staff Feb 23, 2016 8:10 AM

Rajasthan Patrika elevates  Hemant Bamgude as Vice President, Marketing

Rajasthan Patrika has elevated Hemant Bamgude as Vice President- Marketing. Bamgude has over 12 years of experience in media sales & marketing and has previously held responsible positions with several top media companies

exchange4media Staff Feb 23, 2016 8:08 AM

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