Date-wise News
Twitter names AmEx Executive Leslie Berland as Chief Marketing Officer

Berland as Twitter’s CMO will be responsible for the company’s global consumer, product, and sales marketing

exchange4media Staff Jan 28, 2016 3:21 PM

Facebook's Audience Network extends support for Mobile Web

Publishers will now be able to use Native ad formats including carousel ads as well as create native versions of standard formats and integrate easily with no SDK integration it's easy for publishers to go live the same day they are approved

exchange4media Staff Jan 28, 2016 12:28 PM

Prasar Bharti launches music channel ‘Raagam’

The channel will be available 24x7 in all DD platforms including AIR app

Abid Hasan Jan 28, 2016 12:22 PM

BBC World News announces full encryption across APAC region

The move aims to bring the SD feed in line with the HD offering and counter piracy by ensuring that consumers can now only view the channel through approved suppliers

exchange4media Staff Jan 28, 2016 12:09 PM

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

Priyanka Mehra and Sarmishtha Neogy Jan 28, 2016 8:55 AM

Vuclip appoints Vishal Maheshwari as Country Manager, India

Vuclip, the leading premium video on demand (VOD) service for emerging markets, has announced the appointment of Vishal Maheshwari as the Country Manager in India.

exchange4media Staff Jan 28, 2016 8:39 AM

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

exchange4media Staff Jan 28, 2016 8:27 AM

New Rajasthan Tourism Ad by Oglivy & Mather disrupts the stereotype

The latest Rajasthan Tourism ad campaign attempts to showcase the state in a different light and highlights the message that ‘Rajasthan looks different through the eyes of different travellers’.

Sarmistha Neogy Jan 28, 2016 8:21 AM

2016 to witness increase in creative hot shops: Industry experts

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy Jan 28, 2016 8:18 AM

Dentsu Aegis launches Fountainhead-MKTG in India

Fountainhead and psLIVE India will be merged to form Fountainhead-MKTG within the Dentsu Aegis Network structure.

exchange4media Staff Jan 28, 2016 8:15 AM

Dentsu Aegis Network India hosts annual conference in Hong Kong

Dentsu Aegis Network (DAN) held its annual One-DAN India conference in Hong Kong recently which saw the exchange of leading-edge ideas from more than 650 participants.

exchange4media Staff Jan 28, 2016 8:13 AM

SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing

SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.

exchange4media Staff Jan 28, 2016 8:11 AM