Date-wise News
Arun Hariharan joins LiveMedia as COO

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Mindshare India celebrates global ‘Mindshare Day’

Mindshare Day was conceptualized with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas

exchange4media Staff Jan 14, 2016 2:31 PM

Franklin Templeton Investments launches new ad campaign, urges investors to #AskWhatELSS

The campaign is created by What’s Your Problem – WYP Brand Solutions Pvt. Ltd. for the ELSS category. E.L.S.S., which stands for Equity Linked Savings Scheme, is a Mutual

exchange4media Staff Jan 14, 2016 10:26 AM

Comedy Central launches homegrown show – ‘Challenge Accepted’

The show which will be hosted by Cyrus Sahukar will premiere on January 30 at 8.30pm

exchange4media Staff Jan 14, 2016 10:25 AM

Rahul Kansal to bid adieu to TOI

Kansal is moving on as President, Brand Function, BCCL

Priyanka Mehra Jan 14, 2016 8:36 AM

Is 2016 the year of Instagram?

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

85% viewers in India consume short form video content on smartphones- Vuclip Global Video Insights Report

The Global Video Insights Report for 2015 released by Vuclip compares video consumption behavior of Indians with those in developed markets

exchange4media Staff Jan 14, 2016 8:07 AM

Dettol's Kumbh Mela campaign targets 6.7 million pilgrims and saves three million litres of water

The aim of Dettol's 'Kam Paani Mein Zyada Suraksha' campaign was to raise awareness among Kumbh Mela pilgrims about proper hygienic practices, especially related to hand-washing

Sarmistha Neogy Jan 14, 2016 8:05 AM

BARC India introduces new terminology for viewership metric

The Broadcast Audience Research Council (BARC) India has re-named its popular viewership measurement metric Rat'000 as Impressions'000 which will become effective from today

exchange4media Staff Jan 14, 2016 8:02 AM

Consumers are seeking an ‘upgrade’ in the coffee category: Sushant Dash

After establishing its position in the tea market for many years, Tata Global Beverages recently forayed into branded instant coffee market with its latest offering-Tata Coffee Grand. The growing Indian Coffee retail business, which currently stands at a staggering Rs 1800 crores, has further fuelled the demand of the coffee sector

Priyanka Mehra Jan 14, 2016 8:00 AM

Guest Column: Five Rules for Championing the Engagement Revolution in 2016: Shashikant Someshwar

With over four billion video views per day on Facebook, seven billion on Snapchat and more than 1.5 billion on Vine, video content has become an important tool for engagement and storytelling writes Shashikant Someshwar, Managing Director, Creation, India

Shashikant Someshwar Jan 14, 2016 7:58 AM