Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year

exchange4media Staff 31-December-2015

Prior to joining News World India, Agrawal was at India Now Television as the CEO and Editor. His current designation is Editor of National Network

exchange4media Staff 31-December-2015

This year, the theme was ‘Mighty Raju Ka Space Station’, inspired by ‘Mangalyaan’ – India’s successful mission to Mars

exchange4media Staff 31-December-2015

Going forward, the Advertising Club also intends to make membership mandatory for industry professionals participating in ad club events such as Effies, Emvies etc

exchange4media Staff 31-December-2015

Abhesh Verma was earlier the CEO at Saavn Interactive and has over 16 years of experience across entertainment, e-commerce, SEO, advertisement, real estate and venture capital.

exchange4media Staff 31-December-2015

Internet and Mobile Association of India (IAMAI), the industry body for the internet and mobile VAS ecosystem, has released a statement strongly critical of differential pricing

exchange4media Staff 31-December-2015

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group writes about the trends that print witnessed in the year 2015 and expectations from the coming year

Pradeep Dwivedi 31-December-2015

Twitter’s partnership with Bangalore-based start-up Lookup will enable users in India to inquire about services and make transactions with local shops, salons, spas and restaurants, amongst others

exchange4media Staff 31-December-2015

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it

Sarmistha Neogy 31-December-2015

The account was won in a multi-agency pitch and is expected to be a multi crore account with an estimated spend of over Rs 40 crore. . The account will be handled out of the agency’s Mumbai office by Madison Media Sigma

exchange4media Staff 31-December-2015

On the back of a successful 2015 in terms of ad spends, new content properties and the expansion of radio to new networks through the first stage of Phase III, leaders from the radio industry said the sector was on track to see a 14 per cent growth in 2015

exchange4media Staff 31-December-2015

We remain so touchy and well quite sensitive to all objections that we have chained ourselves in traditionally. We are making small tentative pokes with our audience to check the limit. Not realising that they have really moved forward in life writes Sanjeev Kotnala Head catalyst, INTRADIA

Sanjeev Kotnala 31-December-2015

Internet company Mozilla has submitted its official stance on the issue of differential pricing to TRAI this week. In the response, Mozilla pointed out the harms of differential pricing, exploring alternate business models and recommending investment in improving capabilities via digital literacy

exchange4media Staff 31-December-2015

His next destination is unknown, prior joining News World India, Tripathi was COO at News Express.

Abid Hasan 31-December-2015

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group writes about the trends that print witnessed in the year 2015 and expectations from the coming year

Pradeep Dwivedi 31-December-2015

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it

Sarmistha Neogy 31-December-2015

Twitter partners with Lookup, chat-based platform that connects customers to nearby stores with help of message & gets it delivered to your doorstep in couple of minutes.

exchange4media Staff 31-December-2015