"I am happy to be back in Sahara News, this is my third stint with Sahara. I started my career from this organisation. I am happy to join back as Group CEO and Editor in Chief. It's a new challenge for me and I am sure I'll turn it around,” Rai told exchange4media.
In week 43 (October 24 – 30, 2015) of the BARC ratings for the Hindi GEC genre, DD National saw the largest decline during the week as a result of no telecast of the India-South Africa series due to a break before the test series resumes. Sony TV too saw a decline during the week. Zee Anmol continues to gain the maximum ratings in week 43.
Drop in ratings and position in the Hindi GEC chart is expected to have an impact on the ad rates of the channel. The reduction in ad rates has an impact on the revenues of the channel. Sony TV had faced a similar crisis in March last year when it ratings started to drop week after week