Date-wise News
Big Magic launches Family Fortunes with 92.7 Big FM as radio partner?blur=25

The show will be an Indian adaptation of the British television game show - Family Fortunes based on the American game show Family Feud

exchange4media Staff Oct 23, 2015 4:00 PM

Leo Burnett wins creative mandate of HPCL?blur=25

Leo Burnett was empanelled by HPCL in 2008 and won the account following a multi-agency pitch

exchange4media Staff Oct 23, 2015 2:54 PM

Ajay Shukla joins Hindustan as Editor, Multimedia?blur=25

He was previously the Group Editor for Aaj Samaj and India News Channel

exchange4media Staff Oct 23, 2015 2:41 PM

Fork Media acquires equity in Wi-Fi ad network Spid?blur=25

The digital advertising network aims to leverage Spid’s existing technology to offer to advertisers and publishers in order to target on-the-go customers

exchange4media Staff Oct 23, 2015 1:28 PM

BARC all-India ratings: Star Plus maintains at No.1 position, Zee Anmol takes No. 3 spot?blur=25

In week 41 (October 10 - 16, 2015) of the Hindi GEC genre, on the heels of Star Plus was Colors. Zee TV slipped to No. 4 spot, and Zee Anmol took place at No. 3 spot

exchange4media Staff Oct 23, 2015 1:18 PM

Snapdeal appoints Anup Vikal as Chief Financial Officer?blur=25

Prior to his appointment, Vikal served as Chief Financial Officer at Aircel

exchange4media Staff Oct 23, 2015 10:31 AM

70% of our marketing budget still goes to traditional media: Sudhin Mathur, Lenovo?blur=25

“It’s been only two years since Lenovo started business in the country and in a very short duration of two year we are among the top five brands in the country, we are expecting to move up from our current position,” said Mathur

Abid Hasan Oct 23, 2015 8:39 AM

IPG organic revenues rise 6.5%, operating profit jumps 16.9% in first nine months of 2015?blur=25

Third quarter operating margin rises to 10.3% compared with 9.3% in the prior-year period and operating income growth of 12 per cent to $191.9 million

exchange4media Staff Oct 23, 2015 8:32 AM

Idea Cellular revenues grow by 14.7% to Rs. 86,799 million in Q2FY15?blur=25

The primary factor for revenue growth was volume led drivers including 26.3 million active subscriber addition in the year, Expansion of YoY voice minutes, and Annual 82.6% Mobile Data (2G+3G) volume growth to 72 billion MB

exchange4media Staff Oct 23, 2015 8:21 AM

BARC Ratings: ISL matches face viewership decline during India-South Africa matches?blur=25

October 2nd marked the start of the Paytm India vs South Africa Series which included three T20 matches, five ODI matches and four test matches. At the same time, on October 3rd, the second edition of the Indian Super League (ISL) was kick-started. Even in football centric markets, cricket continues to dominate the viewership

exchange4media Staff Oct 23, 2015 8:15 AM

Tanishq and Deepika Padukone usher in Diwali with family festivities?blur=25

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

exchange4media Staff Oct 23, 2015 8:13 AM

Communication for McDonald’s has evolved to ‘sociability’ in 20 years: Kedar Teny?blur=25

The brand has launched a new festive campaign which will focus mainly on TV and digital, it gives consumers a chance to decide which burger will be there on the menu

Sarmistha Neogy Oct 23, 2015 8:10 AM

Decoding the brand endorsement matrix: What works and what doesn’t?blur=25

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Sarmistha Neogy Oct 23, 2015 8:07 AM