Date-wise News
Following aggressive entry into film production, Sri Adhikari Brothers enters into worldwide film distribution

Their first release will be a follow up of the youth cult movie Pyaar Ka Punchnama, for which they have acquired worldwide distribution from Viacom 18 Motion Pictures

exchange4media Staff Oct 5, 2015 11:14 AM

Arnab Goswami on ‘Digital plus TV or TV plus Digital: Does it Matter?’ @ exchange4media conclave

Nikhil Kumar, South Asia Bureau Chief, TIME Magazine will lead the discussion post Goswami’s address with questions

exchange4media Staff Oct 5, 2015 11:08 AM

Guest Column: Marketing & Strategy in Media Management: Joginder Chhabra

"The role of strategy and marketing has increased manifold in media management from a brand perspective over last few years. Brands are increasingly micromanaging media decisions both from a planning and buying perspective," says Joginder Chhabra, Head - Marketing Intelligence & Consumer Insights, LG Electronics India

Joginder Chhabra Oct 5, 2015 9:17 AM

Arnab Goswami on 'Digital plus TV or TV plus Digital: Does it Matter?' @ exchange4media Conclave

Nikhil Kumar, South Asia Bureau Chief, TIME Magazine will lead the discussion post Goswami's address with questions

exchange4media Staff Oct 5, 2015 9:07 AM

Trendspotting: Omron, Zigy, Abbott India build powerful relationship stories with subtle brand integrations

Communication for pharma brands or platforms has transitioned from more direct, problem-solving format to enjoying life and exploring the unexplored facets of life

Sarmistha Neogy Oct 5, 2015 8:30 AM

As festive TV ad revenues expected to hit 20-25% mark, e-commerce & auto to drive spends

This festive season TV is expected to see ad spend windfall from e-commerce, automobile, mobile handset makers, FMCG, telecom, BFSI, among others. Ad rate will rise by minimum 10-15%

Collin Furtado Oct 5, 2015 7:58 AM

Sri Adhikari Brothers enters into worldwide film distribution

Their first release will be a follow up of the youth cult movie Pyaar Ka Punchnama, for which they have acquired worldwide distribution from Viacom 18 Motion Pictures

exchange4media Staff Oct 5, 2015 7:57 AM

BARC ratings: Bangla channels rise; Bhojpuri market sees decline in week 38

In week 38 (September 19 - 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In the Kannada market Zee Kannada climbed to No.2 spot while Udaya TV slipped to No.3. Among the top Malayalam channels Flowers TV rose to No.3 spot

exchange4media Staff Oct 5, 2015 7:55 AM

Mob attacks NDTV crew in Dadri

The NDTV crew was covering a visit by Delhi Chief Minister Arvind Kejriwal. According to media reports, a cameraperson was injured in the attack and equipment was damaged

exchange4media Staff Oct 5, 2015 7:53 AM

FM festive adex expected to rise by 20-25%

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM