Guest Column: Marketing & Strategy in Media Management: Joginder Chhabra?blur=25

"The role of strategy and marketing has increased manifold in media management from a brand perspective over last few years. Brands are increasingly micromanaging media decisions both from a planning and buying perspective," says Joginder Chhabra, Head - Marketing Intelligence & Consumer Insights, LG Electronics India

Joginder Chhabra Oct 5, 2015 9:17 AM