Date-wise News
5 key challenges that face new MIB Secretary Sunil Arora?blur=25

In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult decisions ahead

Abid Hasan Aug 31, 2015 9:47 AM

Rose Huskey joins Maxus Regional team as APAC Client Leadership Head?blur=25

Prior to this, Huskey spent four years as the Maxus Vietnam Managing Director

exchange4media Staff Aug 31, 2015 9:38 AM

Surya Narayanan joins Hungama Digital Services as Head of Business?blur=25

Narayanan comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa

exchange4media Staff Aug 31, 2015 9:32 AM

DD’s struggle to stay afloat: How will the White Elephant of broadcasting be revived??blur=25

Facing a perennial tough contest from private channels, the public broadcaster has been given financial resuscitation from the government time and again. DD has been taking slow yet steady strides towards progress including the recent Digital TV Russia deal and e-auctions, but monetisation remains a big challenge

exchange4media Staff Aug 31, 2015 8:34 AM

There is stiff competition from heavyweights like Colgate and Unilever: Prashant Pandey?blur=25

"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as he talks about Sensodyne’s journey

Sarmistha Neogy Aug 31, 2015 8:32 AM

F7 Broadcast to split up with Focus TV, to launch News World India?blur=25

The new Hindi news channel will go on air in the next 45 days. The channel will be available pan India. Shailesh Kumar is the Group Editor in Chief and CEO

Abid Hasan Aug 31, 2015 8:29 AM

BARC ratings: Maa TV takes No.1 spot in Telugu market; Bangla channels see ratings drop in week 33?blur=25

In week 33 (August 15 – 21, 2015) BARC data revealed that Sun TV, Zee Marathi, Maa TV and Big Magic Ganga were leading regional markets

exchange4media Staff Aug 31, 2015 7:59 AM

Male deo category communication evolves languidly from selling seduction to breaking clutter?blur=25

Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product

Sarmistha Neogy Aug 31, 2015 7:50 AM

Sir Martin Sorrell is keynote speaker at exchange4media Conclave on 8th October?blur=25

The umbrella theme for the Conclave this year is "Making Technology Work For Marketing"

exchange4media Staff Aug 31, 2015 7:48 AM

Second year in a row, brand advertising on Raksha Bandhan remains subdued?blur=25

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digital, rather than the otherwise popular mediums like TV and print

Ankur Singh and Collin Furtado Aug 31, 2015 7:45 AM