MediaCom has won the mydala.com media business following a closely fought pitch against IPG's Lodestar

exchange4media Staff Jun 9, 2015 3:52 PM

The logo — a pair of dice cubes angled sideways, symbolises the winning spirit as well as the challenges taken by agencies to create good content that is both creative and path breaking

exchange4media Staff Jun 9, 2015 11:28 AM

Dasgupta, Executive Creative Director, Innocean Worldwide who is on the Promo and Activation Jury at the Cannes Lions International Festival of Creativity 2015, says the Indian advertising industry has to learn and do better packaging of ideas to compete with international entries

Ravi Bansal Jun 9, 2015 10:14 AM

The aim is to increase online inventory quality and address the problem of ad fraud

exchange4media Staff Jun 9, 2015 10:03 AM

The Hindu takes yet another witty dig at TOI by publishing a matrimonial ad in TOI that sings praises of the Hindu

Abid Hasan Jun 9, 2015 9:52 AM

"We wish to state that no communication has been received by the Company in this regard from any Ministry and all our channels continue to be on air," said Sun TV in a statement to BSE

Abid Hasan Jun 9, 2015 9:30 AM

Grownups, the digital marketing wing of Grasshoppers, will design an integrated creative campaign to introduce Aeolus to targeted consumers

exchange4media Staff Jun 9, 2015 9:23 AM

The logo — a pair of dice cubes angled sideways, symbolises the winning spirit as well as the challenges taken by agencies to create good content that is both creative and path breaking

exchange4media Staff Jun 9, 2015 9:14 AM

Things turned worse for Maggi, as the government dragged Nestle to the National Consumer Disputes Redressal Commission (NCDRC) for "unfair trade practices and misleading advertisements" and may seek financial penalties among other actions

Sarmistha Neogy Jun 9, 2015 8:08 AM